ROC the Lilac Week: A Celebration of Baseball and Blooms

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IL Rochester Red Wings

ROC the Lilac Week: A Celebration of Baseball and Blooms

May 8, 2025 - International League (IL)
Rochester Red Wings News Release


ROCHESTER, NY - The Rochester Red Wings are proud to announce the second annual ROC the Lilac Week presented by Greater ROC, an exciting collaboration with the renowned Lilac Festival. As the city embraces the fragrance of spring and the excitement of baseball, the Red Wings will take the field from May 13 through 18, sporting their lilac-themed jerseys as they face off against the Durham Bulls (Tampa Bay).

Aligned with the festivities of the Lilac Festival, ROC the Lilac Week promises an unforgettable experience for fans of all ages. From exciting promotions to delectable culinary delights and captivating in-game entertainment, the week-long celebration will immerse attendees in the spirit of Rochester's iconic Lilac Festival and America's pastime.

HIGHLIGHTS OF ROC THE LILAC WEEK INCLUDE:

Promotions:

- May 13: Half-Price Tickets

- May 14: ROC the Lilac Jersey Giveaway

- May 15: Happy Hour, College Night

- May 16: Cooler Bag Giveaway, Postgame Fireworks

- May 17: Plastic Pint Glass Giveaway, Bruce the Bat Dog, Postgame Fireworks

- May 18: Kids Run the Bases with Spikes and Mittsy

Daily Food Specials:

DATE ITEM LOCATION

May 14 Country Sweet Chicken Pizza Mama Mittsy's

May 15 BBQ Sundae Spikes' BBQ

May 15 Country Sweet Boneless Wings Batter Up

May 16 Plate Dog Sup Dog

May 16 Abbott's Ice Cream Wheel Ice Cream Plus

May 17 BBQ Rib Dinner Spikes' BBQ

May 18 DiMaggio Dog Sup Dog

May 18 S'mores Funnel Cake Ice Cream Plus

Week-Long Specialty Food and Beverages:

Food & Beverage Location

Fried Chicken with Country Sweet and Meat Hot Sauce Black Angus

Black Button Lilac Gin Cocktail 1st Base Dugout Bar

Blue Toad Lilac Cider 1st Base Dugout Bar

Grape Cotton Candy Sweet Spot

In-Game Promotions:

- 390, 490, 590 (Highway Exit Game)

- Rochester Trivia

- Wegmans Shopping Spree Race

- 4 Songs in 40 Seconds (Rochester Edition)

- Bobbing for White Hots in the "Genesee River"

- Zweigle's Hot Dog Toss

"We're thrilled to partner with the Rochester Red Wings for ROC the Lilac Week," said JOE STEFKO, President and CEO, OneROC. "This collaboration highlights the power of community connection-on the field, in the stands, and throughout the region. We're excited to help create unforgettable experiences for fans while celebrating the energy and pride that define Greater Rochester."

"We are consistently aiming to do promotions that will elicit pride in our community, so we are extremely excited about our Roc the Lilac homestand. These six games will provide a great backdrop to celebrate the Lilac Festival and everything else that we all love about Rochester. We are thrilled to partner with the Lilac Festival and Greater ROC on this endeavor," said Red Wings General Manager DAN MASON.

Fans can purchase various lilac-inspired merchandise, including hats, jerseys, t-shirts, sweatshirts, and more. All the products in the Lilac Collection are available at RedWingsBaseball.com.

Tickets for ROC the Lilac Week, May 13 through May 18, can be purchased online at RedWingsBaseball.com.

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