
American Hockey League Announces Partnership with Fortune Tires
February 1, 2025 - American Hockey League (AHL) News Release
SPRINGFIELD, Mass. ... The American Hockey League announced today a new multi-year partnership with Fortune Tires, making it the Official Tire of the AHL.
The wide-ranging collaboration launches with Fortune Tires' significant sponsorship during the upcoming 2025 AHL All-Star Classic presented by Spotlight 29 Casino, set for Sunday and Monday in Palm Desert, California. This event underscores the commitment of Fortune Tires to driving performance, innovation and excellence, aligning seamlessly with AHL's reputation for showcasing the next generation of hockey stars.
As part of the All-Star Classic, fans can look forward to exciting events such as the Fortune Tires Rapid Fire event at Sunday's skills competition, where players demonstrate their precision and speed in a thrilling showcase. Fortune Tires will have a strong presence throughout the weekend, with branding featured prominently on dashboards, in-arena signage, and a 30-second ad spot on the NHL Network broadcast of the event. Additionally, the AHL is offering an All-Star VIP Prize Pack giveaway on social media, presented by Fortune Tires, allowing fans to experience the brand's impact both on and off the ice.
Demonstrating Fortune Tires' commitment to raising expectations for quality, performance, safety, and mileage, the partnership will highlight the AHL's standout talent. Starting with the 2025-26 season, the collaboration will feature key initiatives including:
Sponsorship of the league standings page on TheAHL.com
Promotional nights in select AHL cities
An enter-to-win sweepstakes for AHL fans.
The launch of the Fortune Tires "EXPECT MORE" Player of the Month award, recognizing top-performing players throughout the season
Social media interactions with fans
"We are excited to be launching this partnership with Fortune Tires, and there is no better place to do so than at the AHL All-Star Classic," said Chris Nikolis, Executive Vice President, Business Development, for the American Hockey League. "There is a natural alignment between the AHL and Fortune Tires in terms of our commitments to high-quality performance, competition and excellence."
"At Fortune Tires, we believe in pushing boundaries and delivering excellence, both on the road and in the communities we serve," said Samuel Felberbaum, President of Fortune Tires. "With coverage across 95 percent of the marketplace, our tires are designed to meet the diverse needs of drivers everywhere. Partnering with the AHL is a natural fit for us as we celebrate the hard work, passion, and drive that fuel success at the highest levels of competition. Together, we're excited to bring even more energy and engagement to the league's incredible fans while reinforcing our commitment to providing products that people can always rely on."
• Discuss this story on the American Hockey League message board...
American Hockey League Stories from February 1, 2025
- Condors Down Marlies in Shootout, 3-2 - Bakersfield Condors
- Roadrunners Rally Late, Earn Point in Shootout Loss to Reign - Tucson Roadrunners
- Reign Top Roadrunners In Shootout - Ontario Reign
- Abbotsford Defeated the Calgary Wranglers 5-1 to Split the Series - Abbotsford Canucks
- Moose Blanked by Wolves - Manitoba Moose
- Romanov Makes 45 Saves in 2-1 Shootout Loss to Knights - San Jose Barracuda
- Silver Knights Stand Tall in Shootout, Defeat San Jose 2-1 - Henderson Silver Knights
- Sprong Nets Overtime Winner in Weekend Sweep of Stars - Coachella Valley Firebirds
- Stars Pick up Point in Second Straight Overtime Loss - Texas Stars
- IceHogs Win Heroic Shootout 5-4 Against the Admirals - Rockford IceHogs
- Ads Get Point in Shoot-Out Loss - Milwaukee Admirals
- Pilon's Pair of Goals and Bongiovanni's OT Winner Lift Senators Past Comets - Belleville Senators
- Wolves Maul Moose 6-0 for Fourth Win in a Row - Chicago Wolves
- Springfield Sweeps Iowa, Takes 7-2 Decision - Iowa Wild
- Griffins Endure Second Straight Shutout Loss - Grand Rapids Griffins
- Monsters Battle Back For 3-2 Victory Over Bruins - Cleveland Monsters
- Bears Get Another 5-4 Win Against Islanders - Hershey Bears
- T-Birds Throttle Wild to Sweep Weekend Set - Springfield Thunderbirds
- P-Bruins Edged by Monsters - Providence Bruins
- Scheel Extends Shutout Streak, Phillips Nets Hat Trick, as Eagles Beat Griffins 6-0 - Colorado Eagles
- Comets Gain Point in 4-3 Overtime Loss to Senators - Utica Comets
- Gruden's Shorty Lifts Penguins Over Checkers, 3-2 - Wilkes-Barre/Scranton Penguins
- Amerks Rally in Third, Top Crunch in Overtime for Fourth Straight Win - Rochester Americans
- Late Error the Difference in 3-2 Loss to Pens - Charlotte Checkers
- Crunch Edged by Amerks, 4-3, in Overtime - Syracuse Crunch
- Mueller to Represent Canucks at 2025 AHL All-Star Classic - Abbotsford Canucks
- Dennis Hildeby Named to 2025 AHL All-Star Classic - Toronto Marlies
- Owen Pickering Added to 2025 AHL All-Star Classic - Wilkes-Barre/Scranton Penguins
- Pickering, Hildeby, Mueller Added to 2025 AHL All-Star Rosters Presented by FloHockey - AHL
- Wolf Pack Falter After Early Lead, Drop Sixth in a Row to Rocket 5-4 in Overtime - Hartford Wolf Pack
- Let's Talk ABBout That Win - Calgary Wranglers
- Andrae, Gaucher, Kolosov Recalled - Lehigh Valley Phantoms
- American Hockey League Announces Partnership with Fortune Tires - AHL
- San Diego Gulls Reassign Roman Kinal and Andrew Lucas to Tulsa - San Diego Gulls
- Tampa Bay Lightning Recall Forward Gage Goncalves, Goaltender Matt Tomkins from Syracuse Crunch - Syracuse Crunch
- IceHogs Wrap up Weekend with the Admirals - Rockford IceHogs
- Game Preview: Bears vs. Islanders, 7 p.m. - Hershey Bears
- Game #41 Preview: Tucson Roadrunners vs Ontario Reign - Tucson Roadrunners
- Game Preview: Condors v Marlies, 7 p.m. - Bakersfield Condors
- Wranglers Interim Head Coach Joe Cirella Undergoes Routine Eye Surgery - Calgary Wranglers
- The Canucks Fall 5-1 to Their Pacific Division Rivals - Abbotsford Canucks
- Roadrunners Rally In Third But Fall Short Against Ontario, 2-1 - Tucson Roadrunners
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
