American Hockey League Announces Partnership with Fortune Tires
February 1, 2025 - American Hockey League (AHL) News Release
SPRINGFIELD, Mass. ... The American Hockey League announced today a new multi-year partnership with Fortune Tires, making it the Official Tire of the AHL.
The wide-ranging collaboration launches with Fortune Tires' significant sponsorship during the upcoming 2025 AHL All-Star Classic presented by Spotlight 29 Casino, set for Sunday and Monday in Palm Desert, California. This event underscores the commitment of Fortune Tires to driving performance, innovation and excellence, aligning seamlessly with AHL's reputation for showcasing the next generation of hockey stars.
As part of the All-Star Classic, fans can look forward to exciting events such as the Fortune Tires Rapid Fire event at Sunday's skills competition, where players demonstrate their precision and speed in a thrilling showcase. Fortune Tires will have a strong presence throughout the weekend, with branding featured prominently on dashboards, in-arena signage, and a 30-second ad spot on the NHL Network broadcast of the event. Additionally, the AHL is offering an All-Star VIP Prize Pack giveaway on social media, presented by Fortune Tires, allowing fans to experience the brand's impact both on and off the ice.
Demonstrating Fortune Tires' commitment to raising expectations for quality, performance, safety, and mileage, the partnership will highlight the AHL's standout talent. Starting with the 2025-26 season, the collaboration will feature key initiatives including:
Sponsorship of the league standings page on TheAHL.com
Promotional nights in select AHL cities
An enter-to-win sweepstakes for AHL fans.
The launch of the Fortune Tires "EXPECT MORE" Player of the Month award, recognizing top-performing players throughout the season
Social media interactions with fans
"We are excited to be launching this partnership with Fortune Tires, and there is no better place to do so than at the AHL All-Star Classic," said Chris Nikolis, Executive Vice President, Business Development, for the American Hockey League. "There is a natural alignment between the AHL and Fortune Tires in terms of our commitments to high-quality performance, competition and excellence."
"At Fortune Tires, we believe in pushing boundaries and delivering excellence, both on the road and in the communities we serve," said Samuel Felberbaum, President of Fortune Tires. "With coverage across 95 percent of the marketplace, our tires are designed to meet the diverse needs of drivers everywhere. Partnering with the AHL is a natural fit for us as we celebrate the hard work, passion, and drive that fuel success at the highest levels of competition. Together, we're excited to bring even more energy and engagement to the league's incredible fans while reinforcing our commitment to providing products that people can always rely on."
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