
Atlanta United Releases The Connector as New Club Kit
February 14, 2025 - Major League Soccer (MLS)
Atlanta United FC News Release
ATLANTA - Atlanta United today unveiled The Connector as its new Club Kit (primary), which will be worn for the 2025 and 2026 MLS seasons. The kit name, inspired by the city's iconic Downtown Connector, represents the deep connectivity between the club and the city of Atlanta. The gold unifying threads bring this to life while also offering a refreshed take on the club's core 5-Stripes look. The Connector is available for purchase online and can also be secured in-person at the club's team store at Atlantic Station.
"The Connector is a tribute to the incredible bond between our fans, our club and our city," said Skate Noftsinger, Atlanta United Senior Vice President and Chief Business Officer. "Our Club Kit is the heartbeat of our identity, and The Connector is a powerful evolution of our 5-Stripes tradition. We're proud to unveil a design that not only celebrates Atlanta but also reinforces our connection with the community as we prepare for another exciting chapter in our history."
The Connector showcases Atlanta United's iconic primary look, featuring five alternating red and black vertical stripes set on a black base, symbolizing the electric atmosphere of Mercedes-Benz Stadium on match nights. Gold piping runs down the sides, linking the shirt and shorts to represent the club's deep connection with the community.
Key design elements include an Atlanta United wordmark behind the neck and a jock tag at the bottom of the shirt, which displays a globe with open petals from Mercedes-Benz Stadium's roof. This detail underscores Atlanta's status as the epicenter of soccer in North America and celebrates the club's home venue as a host site for the 2026 FIFA World Cup
For the ninth consecutive season, American Family Insurance remains as the centerpiece partner for the club's First Team kits. Emory Healthcare, the club's Official Adult Healthcare Partner, debuts as a sleeve sponsor for Atlanta United and will assume the primary kit sponsor for ATL UTD 2 during the 2025 MLS NEXT Pro season.
"American Family Insurance has been pleased to partner with Atlanta United as the kit sponsor since 2017 and this year's 'The Connector' kit aligns perfectly with our shared values of building strong connections in our communities," said Sherina Smith, American Family Insurance chief marketing officer. "American Family's mission is to inspire protect and restore dreams, and we hope this kit serves as a visual reminder that connections can power dreams and reach far beyond the pitch."
Atlanta United opens the MLS Regular Season when it hosts CF Montreal Feb. 22 at Mercedes-Benz Stadium (7:30 p.m., MLS Season Pass on Apple TV, 92.9 The Game, La Mejor). All Atlanta United matches are available with an MLS Season Pass subscription, located on the Apple TV app.
• Discuss this story on the Major League Soccer message board...
Major League Soccer Stories from February 14, 2025
- Inter Miami CF Final Preseason Friendly Ends in Draw Against Orlando City SC - Inter Miami CF
- LAFC Transfers Cristian Olivera to Brazilian Club Grêmio - Los Angeles FC
- Six URFC Players Called up for February International Break - Real Salt Lake
- LAFC Signs Ukrainian Defender Artem Smolyakov - Los Angeles FC
- Houston Dynamo FC Announce Glenn Davis Is Back as Voice of the Dynamo for 20th MLS Season - Houston Dynamo FC
- Earthquakes Rock the Headliner Kit, Club's New 2025 and 2026 Black and Blue Primary Jersey - San Jose Earthquakes
- Columbus Crew's Black & Gold Week Launches Special Celebration of Club's, MLS' 30th Season - Columbus Crew SC
- Jameson® Irish Whiskey Brings Houston Dash and Houston Dynamo FC Fans Together in New Partnership Deal - Houston Dynamo FC
- Inter Miami CF Brings Exciting Perks to Chase Cardholders at Chase Stadium - Inter Miami CF
- FC Cincinnati Acquire Lukas Engel on Loan from Middlesborough FC - FC Cincinnati
- San Diego FC Unveils the Club's 2025 Community Kit - San Diego FC
- Whitecaps FC Sign Experienced Goalkeeper Adrían Zendejas - Vancouver Whitecaps FC
- Forever City Red: St. Louis City SC Unveils New Primary Kit - St. Louis City SC
- Atlanta United Releases The Connector as New Club Kit - Atlanta United FC
- Sporting KC Unveils "One KC" Primary Jersey - Sporting Kansas City
- FC Dallas and Cawley Partners Unveil Multi-Phase Office Development Adjacent to Toyota Stadium - FC Dallas
- Colorado Rapids Unveil Headwaters Kit Ahead of the 2025 Season - Colorado Rapids
- Houston Dynamo FC Sign Goalkeeper Blake Gillingham - Houston Dynamo FC
- Toronto FC Unveil 'Red of All Reds', Club's 2025 Home Kit - Toronto FC
- Minnesota United Presents 2025 'Convergence Kit' - Minnesota United FC
- Emory Healthcare Named Founding Partner of AMB Sports and Entertainment - Atlanta United FC
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
Other Recent Atlanta United FC Stories
- Atlanta United Draws 1-1 with Nashville SC
- Atlanta United Drops Away Match at Orlando City SC
- Atlanta United Acquires up to $250,000 in General Allocation Money from St. Louis CITY SC
- Atlanta United Drops Road Match to Philadelphia Union
- Atlanta United Falls 1-0 to New England Revolution

