Chicago Fire FC Announces Exciting New Partnership with Avocados from Peru

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MLS Chicago Fire FC

Chicago Fire FC Announces Exciting New Partnership with Avocados from Peru

July 1, 2024 - Major League Soccer (MLS)
Chicago Fire FC News Release


CHICAGO - Chicago Fire FC and Avocados from Peru today announced an exciting new partnership naming Avocados from Peru as the Official Avocado and Superfood of Chicago Fire FC. The partnership will create a variety of co-branding and activation opportunities in-stadium at Fire matches, across social and digital channels, and throughout the greater Chicagoland area. Additionally, in collaboration with Mariano's Supermarkets, the Fire and Avocados from Peru have launched the #AvoFire Ultimate Soccer Sweepstakes providing Fire fans the opportunity to win an AVO Fire Co-branded 2024 Tesla Model Y.

Through the #AvoFire Ultimate Soccer Sweepstakes fans will have the opportunity to win an array of different prizes, including Chicago Fire VIP experiences, a Mariano's shopping spree, and the highlight of the sweepstakes - the AVO Fire Co-branded 2024 Tesla Model Y, wrapped in Fire-themed decals featuring the logos of Avocados from Peru, Mariano's, and the Chicago Fire. Fans can enter the #AvoFire Ultimate Soccer Sweepstakes by registering at chicagofire.com/avocados or at their local Mariano's market, via a QR code that will appear on the AVO Fire Co-branded Vehicle as it moves throughout Chicago and Chicago Fire, Mariano's and Avocados from Peru Instagram channels, The #AvoFire Ultimate Soccer Sweepstakes will run until September 16, 2024, which marks National Guacamole Day. Three semifinalists will be chosen at random with the winner of the #AvoFire Ultimate Soccer Sweepstakes being determined by halftime competition during the Club's match against Toronto FC on September 28, 2024.

"Chicago Fire FC is thrilled to be launching this new, exciting partnership with Avocados from Peru," said Chicago Fire FC Senior Vice President, Corporate Partnerships Goyo Perez. "The #AvoFire Ultimate Soccer Sweepstakes is such a fun and interactive way to engage with the people of Chicago, allowing us to introduce more individuals to the Fire, while also promoting the availability and wonderful health benefits provided by Avocados from Peru. This is such a unique partnership and we're grateful to join Avocados from Peru on this journey."

"Avocados From Peru is excited to be launching our latest sports partnership and the #AvoFire Ultimate Soccer Sweepstakes with Chicago Fire FC," said Peruvian Avocado Commission Chief Executive Officer Xavier Equihua. "With Major League Soccer the fastest growing North American sports league, we're very much looking forward to interacting with such a diverse audience and working with the Fire to promote the importance of eating healthy and living green to fans around the greater Chicagoland area."

In addition to the #AvoFire Ultimate Soccer Sweepstakes, as part of the partnership, the Fire and Avocados from Peru will work together to highlight the health benefits that avocados provide through a variety of activations across Fire social and digital channels, in-stadium signage and LED screens, and pre-match activations. The AVO Fire Co-branded Tesla will also be on display at the Fire Pitch throughout the Sweepstakes and will on-site for all MLS regular season home matches at Soldier Field and SeatGeek Stadium from July 3 to September 28, where fans will have the opportunity to view the car and scan the QR code for another chance to win.

The Fire return to the lakefront on Wednesday, July 3 to host the Philadelphia Union at 7:30 p.m. CT at Soldier Field. In honor of our nation's founding, the Club will be celebrating Independence Day early, with the match serving as Fireworks Night, where fans can take in a post-match patriotic display. Tickets for the July 3 match versus the Union are available starting at $35 and can be purchased HERE via Ticketmaster or by calling 888-MLS-FIRE. The match will also be broadcast globally on Apple TV, streamed in English on wlsam.com, and transmitted locally in Spanish on WRTO 1200 AM.

For additional information on Chicago Fire FC, including information on the 2024 MLS Season, please visit: chicagofirefc.com. For regular Club updates, follow Chicago Fire FC on Twitter (@chicagofire and @vamosfire using hashtags #CF97 and #VamosFire), Instagram (@chicagofire), TikTok (@chicagofire), and Facebook at facebook.com/chicagofire/.

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