Flying Squirrels Name idegy "Official Promotional Merchandise Partner"
Published on May 15, 2012 under Eastern League (EL1)
Richmond Flying Squirrels News Release
Richmond, VA - Todd Parnell, Vice President & COO of the Richmond Flying Squirrels, announced a new partnership with idegy, as the team's "Official Promotional Merchandise Partner". During the three year partnership with the Flying Squirrels, idegy will enhance the experience of thousands of Flying Squirrels fans by producing exciting game-day give-aways. idegy will also engage sponsors of the Flying Squirrels by assisting them with sports and entertainment collectibles, sponsorship activation, corporate partnerships, advertising promotions and third-party tie-in promotions.
"We've been providing 'best in class' full-service promotional merchandise and services since 1994. We've had success with our Motorsports Division out of Charlotte and partnerships with professional teams such as the Chicago Bears and the Cincinnati Reds for several years now," said Matthew Grossman, President and CEO of idegy. "We look forward to expanding our offering even further with the Richmond Flying Squirrels and other new partners throughout the Mid-Atlantic Region."
idegy has created an extensive program of working with sponsors to activate their sponsorship and increase the overall value of their brands. "We are excited for the opportunity to work with idegy and to help our sponsors enhance their presence and partnership with the Richmond Flying Squirrels on a local and regional level. idegy is focused assisting us in delivering optimal ROI for every sponsorship dollar spent" said Parnell.
Aquarius Sports and Entertainment, sports marketing agency, negotiated the deal on behalf of idegy.
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