Captain's Causes Will Raise Awareness for Non-Profits
October 29, 2010 - American Hockey League (AHL)
Peoria Rivermen News Release
The Peoria Rivermen are proud to announce a new charitable component to their partnerships this season with the addition of the Captain's Causes initiative. Each month of the season, a different non-profit organization will be spotlighted through all available Rivermen outlets in an effort to raise awareness and funds for the cause.
Each month the featured organization will have a representative appear on WMBD This Morning for a live, on-camera interview. They will receive mentions over the public address system during intermissions at Rivermen home games, a live interview on the Rivermen radio broadcast during an intermission and an informative section of the team's web site dedicated to the month's cause.
"We have so many resources available for our partners to spread their message to our fans and we wanted to develop a way to open it up to non-profit organizations as well," said Rivermen COO Jason Penning. "Some great sponsors have stepped up and enabled these organizations to raise awareness, and hopefully some donations, from our terrific fan base."
The Captain's Cause will be permitted to setup tables in the concourse for Rivermen games to display informational literature and promote their cause. Players, coaches and front office staff will also participate in individual fundraising efforts throughout the month.
This season's causes include St. Jude Children's Research Hospital, Crittenton Centers, Peoria Playhouse, Easter Seals, and LifeLine Pilots. Local businesses that have made contributions to support each cause are Koenig Body & Equipment, State Bank of Speer, Triccoci University of Beauty Culture, and WMBD-TV.
Anyone who is interested in more information about the Captain's Causes or any of the Rivermen community involvement can contact the team's community relations coordinator Kari Gabbert at (309) 680-3810 or kgabbert@rivermen.net.
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