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Austin FC and Austin Pets Alive Announce Honorary Mascot Partnership

April 6, 2021 - Major League Soccer (MLS) - Austin FC News Release

Austin, Texas - Austin FC today announced an innovative community partnership with locally based Austin Pets Alive! (APA!) to showcase eligible dogs as honorary Austin FC mascots at Q2 Stadium in an effort to raise the profile of dog adoption throughout the region. The first of its kind honorary mascot partnership will see APA! dogs available for adoption featured as Austin FC honorary mascots at each Austin FC regular season home match throughout the 2021 season. Aligned with Austin's status as the country's largest "no-kill" city, Austin FC and Austin Pets Alive! will promote APA!'s rescue, adoption, foster and volunteerism efforts through this unique community platform.

In support of finding loving homes for adoptable pets available through APA!, Austin FC will provide additional exposure for the featured pets through social media outreach and in-venue activations during each match at Q2 Stadium, including the participation of a dog within the pre-match activations that occur shortly before kickoff of each match.

"Austin FC's partnership with APA! is unique in sports yet incredibly authentic in Austin," said Austin FC President, Andy Loughnane. "By featuring APA! dogs as honorary mascots at Austin FC home matches, our Club and supporters can help at-risk dogs in Austin by introducing them to our dog-loving community."

"APA! has been fortunate enough to be a part of the Austin community for a little over a decade now," said Dr. Ellen Jefferson, APA!'s President and CEO. "We've grown with this community and are excited to take a seat next to Austin FC and be a part of this new development in such a unique way! This is a really fun adventure to be on!"

Austin Pets Alive! is a 501(c)3 nonprofit organization focused on saving the lives of at-risk animals and identifying the key groups of animals that are typically euthanized in a shelter setting. Alongside the city's other shelter systems, APA! supports Austin's position as a model city for the "No-Kill" movement across the country and internationally. Giving over 90,000 animals a second chance at life over the last decade, APA! believes that every shelter animal in Central Texas and beyond deserves a chance at life. This partnership provides another avenue for APA! to create awareness around the shelter animals available for adoption.

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