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AHL Providence Bruins

P-Bruins, McDonald's agree to team sponsorship extension

February 18, 2004 - American Hockey League (AHL)
Providence Bruins News Release


The Providence Bruins announced today that they have agreed to an extension with McDonald's on their Team Sponsorship Deal. The extension continues a partnership that is now in its fourth year.

"We are excited to move forward into our fifth year with McDonald's," said Bruins Co-Owner & President Matt Poore. "We have seen our partnership grow over its four years, with increased involvement, particularly for our fans. McDonald's has focused its efforts on family-oriented marketing and to that end has focused on kids-related activities ranging from the Kid's Corner to Small Fry of the Game. As an organization, we remain focused on brand loyalty with our sponsors and fans, which is reflected in our long term partnerships with the likes of CVS, McDonald's, Dodge, Shaw's Supermarkets to name a few."

The Providence Bruins will host two games this weekend, beginning on Friday, February 20 at 7:05 p.m., when they host the Manchester Monarchs. They also host the Worcester IceCats on Sunday, February 22 at 4:05 p.m.

Tickets for Friday and Sunday, as well as all regular season Providence Bruins games, are available online at www.providencebruins.com, all TicketMaster outlets (401-331-2211 or 508/617-931-2000) and the Dunkin' Donuts Center Providence box office. Information on season ticket plans can be obtained by calling the P-Bruins ticket office at (401) 273-5000 or by logging on to the team website.

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