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LA Galaxy x Black Arrow FC to Collaborate for 2020 Season

February 21, 2020 - Major League Soccer (MLS)
LA Galaxy News Release


LOS ANGELES - The LA Galaxy and Black Arrow (FC), the lifestyle brand that focuses on the intersection of soccer and black culture, are officially collaborating on a series of projects over the 2020 MLS season. The collaboration was born out of their mutual quest to grow the game in the African American community in an authentic and impactful way.

Throughout the course of the season, Black Arrow and the most successful club in MLS history will work together to release a combination of co-branded events, videos and various forms of creative digital content designed to reflect and pay homage to Los Angeles' vibrant African American music, art and fashion scenes. For all information, visit www.blackarrowfc.acom/lagalaxy.

To kick off the collaboration, LA Galaxy x Black Arrow FC released a photography series that is tantamount to a "lookbook" for the clubs 2020 Home Jersey, a celebration of their 25th season in Major League Soccer. The content will showcase Black Arrow's trailblazing approach to integrating soccer and black culture and will feature a raw glimpse into the life of up-and-coming rapper Azjah, "the princess of Compton," who grew up miles from Dignity Health Park.

In conjunction with the content, Black Arrow is hosting a weekend of events on back to back days - Friday, March 6 and Saturday, March 7 - the weekend of the LA Galaxy Season Opener.

Friday, March 6 at 8 p.m. PT will feature a pop-up party at Vector90, the cultural hub and co-working space started by David Gross and Nipsey Hussle. Vector90 is located at 6111 S Gramercy Pl #4, Los Angeles, CA 90047.

Saturday, March 7, for the LA Galaxy match vs. Vancouver Whitecaps FC at Dignity Health Sports Park, the collaboration will see Black Arrow working with the club to create a culturally immersive gameday activation. The activation will be designed for those who have never attended a soccer game to experience one of the most anticipated matches of the year, the official debut of Chicharito in Major League Soccer. For tickets, visit www.lagalaxy.com/blackarrowfc.

The five-time MLS Cup champion LA Galaxy's 2020 home opener is set for Saturday, March 7 at Dignity Health Sports Park against Vancouver Whitecaps FC at 7 p.m. PT. Fans can purchase tickets to the club's 2020 home opener. Single-game tickets to Galaxy home games are available on www.lagalaxy.com/tickets.

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