Atlanta United and Atlanta Dream Announce Historic Retail Collaboration:
MLS Atlanta United FC

Atlanta United and Atlanta Dream Announce Historic Retail Collaboration: "United We Dream"

Published on March 12, 2026 under Major League Soccer (MLS)
Atlanta United FC News Release


ATLANTA - Atlanta United and the Atlanta Dream today announced a first-of-its-kind retail collaboration between Major League Soccer and WNBA franchises. The collection, titled "United We Dream," features three exclusive apparel pieces in celebration of Women's History Month and highlights the shared commitment both organizations have to unity, empowerment and community impact.

Rooted in Atlanta's culture and spirit, the "United We Dream" collection represents the intersection of women's sports, soccer and the city's unwavering support for progress. As two organizations dedicated to excellence on and off the field, the Dream and United continue to champion diversity, equity and inclusion while creating meaningful opportunities for fans to engage with the growth of women's sports.

The limited-edition "United We Dream" collection features three thoughtfully designed pieces that merge the bold identities of both clubs. The teams partnered with cultural sports product platform Round21 to produce the cross-league apparel pieces ensuring the drop delivered at the intersection of sport, art, and culture. The capsule includes a premium fleece hoodie built for everyday wear, a lightweight mesh short-sleeve top that nods to performance culture, and a classic graphic tee designed as a versatile staple for fans of all ages. Each piece incorporates co-branded detailing and design elements that reflect the shared spirit of the Atlanta Dream and Atlanta United, blending sport, style and statement into a cohesive collection that celebrates Women's History Month and the power of unity in Atlanta.

"We're proud to partner with the Atlanta Dream and Round21 to create this first-of-its-kind crossover collection," said Atlanta United SVP and Chief Business Officer Skate Noftsinger. "While Women's History Month is an important moment to celebrate the impact of women, our commitment to creating opportunity and visibility extends far beyond a single month. United We Dream represents that year-round commitment - and we invite Atlantans and sports fans everywhere to join us in it."

"Atlanta is a city that shows up for women's sports and shows out for its teams," said Atlanta Dream President and COO, Morgan Shaw Parker. "This collaboration with Atlanta United and Round21 is about more than apparel - it's about visibility, alignment and continuing to push the game forward together. 'United We Dream' represents what's possible when organizations come together with shared values and a shared commitment to equity."

The "United We Dream" collection will launch Thursday, March 12, at Atlanta United's Team Stores in Atlantic Station and Mercedes-Benz Stadium, as well as online at MLSStore.com and ATLDreamShop.com.

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Major League Soccer Stories from March 12, 2026


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