ECHL Idaho Steelheads

Qwest Arena and Primary Health, Inc. form strategic partnership

March 22, 2007 - ECHL (ECHL)
Idaho Steelheads News Release


BOISE, Idaho - Block 22 LLC announced today that Primary Health, Inc. has entered into a significant agreement with Qwest Arena to become a feature partner. Primary Health, Inc. joins Qwest, Pepsi and The Idaho Statesman as feature partners of the building. Block 22 owns and manages Qwest Arena.

"Primary Health is a leader in the healthcare insurance and benefits industry and Qwest Arena is the leading sports and entertainment venue in the Treasure Valley," said Block 22 president John Cunningham. "The relationship with Primary Health highlights the important role all of our feature partners play in bringing the finest entertainment to our fans."

Under the agreement, Primary Health, Inc. will also become the presenting sponsor of the Idaho Steelheads Foundation.

"Primary Health is committed to making a difference in the communities we serve," said Dave Self, Primary Health senior vice president of sales and chief marketing officer. "The newly formed Foundation provides the perfect opportunity to enhance the quality of life throughout the Treasure Valley, especially for youth and families."

The Primary Health, Inc. family of companies includes Primary Health Plan, Riverside Benefit Administrators, and the Idaho Physicians Network. For more information about Primary Health, Inc. please visit: www.primaryhealth.com or call (800) 688-5008.

Located in the heart of downtown Boise, Qwest Arena is just steps away from shopping, restaurants and local businesses. The Arena has bowl seating for 5,000 people, including 39 entertainment suites and The Sportszone restaurant and bar, which overlooks all of the action in the Arena. Home of the 2004 ECHL National Champion Idaho Steelheads, the Idaho Stampede of the NBA D-League and the arenafootball2's Boise Burn, Qwest Arena hosts a variety of special events including concerts, trade shows, conventions, ice shows, and other sporting events. Adjoined to the arena, the Grove Hotel is Boise's only AAA-rated Four-Diamond property, and embodies the essence of luxury and convenience while living up to the highest standards and amenities in the state.

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