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LAFC Unveils New Primary Black Jersey for 2020-21 Seasons

February 5, 2020 - Major League Soccer (MLS) - Los Angeles FC News Release

LAFC primary black logo
LAFC primary black logo
(Los Angeles FC)

The Los Angeles Football Club (LAFC) today unveiled the Club's new primary black jersey for the 2020-21 seasons.

Authentic and Replica jerseys will be available to purchase online at http://www.lafc.com/shop beginning Wednesday, February 5, 2020 at 5:30 pm PT. Fans are invited to join LAFC series of community events beginning this evening from 7:30 p.m. to 10:30 p.m. PT in Chinatown. Today's event will be the first opportunity for fans to view and purchase the brand-new black jersey. As part of the event, the Club will host an LAFC HQ retail pop-up store complete with jersey customization and exclusive product. Food, drinks, player appearances and a live DJ will complete the evening celebrating the new jersey in the heart of Los Angeles.

Celebrating LAFC's roots in the Los Angeles community, each element of the new primary jersey combines the Club's colors - black and gold - and is inspired by the grit and diversity of the city where LAFC calls home. Paying homage to global football culture, the Club's new black kit features embossed vertical black stripes, offering a fresh take on LAFC's authentic look. The jersey also features the black adidas EXT 3-Stripes across the shoulder.

LAFC's iconic crest is displayed above the heart, along with the primary kit sponsor YouTube TV and new sleeve patch partner Target, both celebrating gold with their logo marks. A nod to LAFC's inaugural kit, the gold neck tape inside the jersey reads, Shoulder to Shoulder, a rally cry to unite supporters and a reference to building the Club together though community and city partners. Additionally, the new black jersey features a black 3D raised LAFC rally flag jock tag, made to honor the Club's supporter group, The 3252.

The Club will host four days of community events presented by YouTube TV in conjunction with the release of the new primary jersey for the 2020 season beginning with today's jersey launch party in Chinatown. A complete list of activities can be found below.

WHERE - ALL EVENTS:

1001 N. Broadway

Chinatown, Los Angeles 90012

WHEN:

JERSEY LAUNCH

Wednesday, February 5

7:30 pm - 10:30 pm PT

Jersey Reveal

LAFC HQ Retail Pop-Up

Jersey Customization

Exclusive Product Release

Food & Drinks

Live DJ & Musical Performances

LAFC Player Appearances

COMMUNITY ART NIGHT

Thursday, February 6

7:30 pm - 10:30 pm PT

LAFC Black & Gold Photography by Club Photographer Imad Bolotok

Tattoos by Travis Ross

Food & Drinks

Live Music by DJ Kappa

LAFC HQ Retail Pop-Up

3252 COMMUNITY RALLY NIGHT

Friday, February 7

7:30 pm - 10:30 pm PT

3252 Drum Circle

Supporters' Shield Photo Opportunity

Live Music by DJ Kappa

LAFC HQ Retail Pop-Up

Food Provided by Beyond Meat

COMMUNITY & WELLNESS DAY

Saturday, February 8

10:00 am - 1:00 pm PT

Black & Gold Run Club 5K Run

Yoga Stretch Class by Jacqueline Hwang

Live Music by DJ Kappa

LAFC HQ Retail Pop-Up

Food & Drinks

LAFC kicks off their third season on Sunday, March 1 against expansion side Inter Miami CF. Kickoff at Banc of California Stadium is slated for 2:30 p.m. PT and will be broadcast live on ESPN, ESPN LA 710 and KWKW 980 AM.





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LAFC primary black jersey
LAFC primary black jersey

LAFC primary black logo
LAFC primary black logo

 

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