Chicago Sky and Mattel Team up for Second Annual Barbie Game Day™ at United Center on July 27, 2025
Published on July 25, 2025 under Women's National Basketball Association (WNBA)
Chicago Sky News Release
CHICAGO - The Chicago Sky, in partnership with Mattel, are excited to announce the second annual Barbie Game Day™onSunday, July 27, 2025 at the United Center.
As thefirst team in the WNBA and all of women's sports to launch a Barbie Game Day™, the Sky continue to lead the way in empowering girls and women through sport, fashion, and culture. This year's event, presented byBMO, will also mark the second WNBA game held at the United Center following this year's June 7 game.
Game Day Highlights:
Aspecial fan giveawayofBarbie Game Day™ pink jerseysfeaturing the number20, honoring the Chicago Sky's 20th Anniversary Season
Halftime performance by rapper and songwriter Lady London
Limited-editionpink Sky merchandiseandexclusive posters
Barbie-branded fan giveaways, special effects, activations, and content throughout the arena
Special Barbie-themed photo ops, including the iconicBarbie Boxand an opportunity for fans to walk down thepink carpet
A Jr. Game Day Staffer contest to provide opportunities to young talent who will join Sky staff to experience broadcaster, anthem, mascot, and photographer game day responsibilities
Brand Activations Around the Arena:
CoverGirlglam stations
Garrett Popcorn and a Dunkin' Truck for food and beverages
Activations fromCoach,Universal Beauty,D&D, andPure Fuel
Community Spotlights and Activations:
Pre-game networking eventco-hosted byWISE (Women in Sports & Events), an organization focused on uniting empowering women in the sports business industry
On-court recognitionof theKenwood High School girls basketball team, celebrating their 2025 IHSA state championship
Small Business Tabling & Recognitionfeaturing local, women-owned brands:
o Beauty: Lillian Augusta Beauty
o Fitness: Ladies Who Lift
o Art/Entertainment: Women in Music
o General Commerce: Bon Femmes
"This is more than just a game - it's a celebration of identity, strength, and community," Chicago Sky Chief Marketing Officer Tania Haladner said. "The Chicago Sky are delighted to partner with Mattel to launch the second consecutive Barbie Game Day™ to celebrate our shared mission of empowering women and girls. We can't wait to build on last season's success by launching exciting new Barbie-themed fan activations and performances on a bigger stage at the United Center."
"We love being part of moments like this; moments where sports, culture and empowerment come together," said Jennifer Carli, Chief Brand Officer, BMO. "This day reflects our shared commitment to fostering confidence and opportunity for the next generation of athletes and fans."
Fans are encouraged to arrive early and wear pink to take part in the festivities. Tickets are available now atsky.wnba.com.
Women's National Basketball Association Stories from July 25, 2025
- Game Preview: Valkyries at Sun, 7/27/25 - Golden State Valkyries
- Golden State Valkyries Win Over Dallas Wings, 86-76 - Dallas Wings
- Valkyries Have Five Scorers in Double Figures in Comeback Win Over Wings - Golden State Valkyries
- Postgame Notes: NYL 89, PHX 76 - New York Liberty
- Postgame Notes: MIN vs LVA (7.25.25) - Minnesota Lynx
- Las Vegas Aces Fall to Minnesota Lynx, 109-78 - Las Vegas Aces
- Storm Crush Chicago, 95-57 - Seattle Storm
- Kayla Thornton Undergoes Succesful Knee Surgery - Golden State Valkyries
- Fever, Sky Set to Square off Sunday in Chicago - Indiana Fever
- Dallas Wings Announce Sellout for Sunday's Game against Las Vegas Aces - Dallas Wings
- Chicago Sky and Mattel Team up for Second Annual Barbie Game Day™ at United Center on July 27, 2025 - Chicago Sky
- Sports Teams Launch 'Texas Sport for Healing Fund' and National Auction to Support Hill Country Flood Relief - Dallas Wings
- Indiana Fever Sign Chloe Bibby to Seven-Day Contract - Indiana Fever
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
