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Portland Winterhawks

Winterhawks Announce Partnership with Backwoods Brewing Company

October 7, 2022 - Western Hockey League (WHL)
Portland Winterhawks News Release


Portland, Ore. - The Portland Winterhawks Hockey Club is proud to announce a new partnership with Backwoods Brewing Company, a staple of Portland's famous craft beer scene.

Headlining the new partnership is Backwoods' "Light the Lamp" West Coast IPA - a brand-new Winterhawks-themed beer - which will be sold in the VMC and at local restaurants throughout the 2022-23 season.

"The Winterhawks are proud to collaborate with a family-owned local business in Backwoods Brewing. Over the years, Backwoods has developed a strong brand and crafted beers that are true to the Northwest," said Winterhawks Chief Marketing Officer Jeff McGillis. "We are excited to share the Winterhawks 'Light The Lamp' West Coast IPA and the limited edition merchandise collection with our fans beginning with our Hawktoberfest game on October 15th."

Enjoy the new "Light the Lamp" West Coast IPA in the new Winterhawks Beer Garden at the VMC!

Additionally, Winterhawks and Backwoods cross-branded "Light the Lamp" merchandise will be sold at the Winterhawks team store, and Backwoods will carry the Winterhawks' broadcast of each game at their downtown brewpub.

"We were so honored to be asked to brew the Hawktoberfest beer by the Winterhawks. Our head brewer designed this beer to have a ton of flavor while also being easy to drink - since we all know that there will be plenty of opportunities to celebrate as the Hawks Light the Lamp!" said Backwoods CEO Steve Waters.

New Winterhawks x Backwoods merchandise will be available at the Winterhawks Team Store inside the VMC.

Fans can get their first taste of the new beverage and purchase the new merchandise during Hawktoberfest on Oct. 15 as the Hawks take on the Kamloops Blazers. Click here to buy tickets for that game.

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