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MLS Philadelphia Union

Philadelphia Union Partners with Hispanic Approach, Amanece Magazine

May 3, 2019 - Major League Soccer (MLS)
Philadelphia Union News Release


CHESTER, Pa. - Philadelphia Union today announced it has partnered with a local organization, the Hispanic Approach, to present an Amanece Magazine night for the Philadelphia Union vs. Portland Timbers match on May 25 (7:30 p.m. ET). Headlining the partnership is an opportunity for Union fans to purchase tickets for the match from the Hispanic Approach's signature publication at a discount.

"Part of our strategy is to bring relatable experiences to our fans as well as create new ones," said Doug Vosik, Union Senior Vice President of Marketing and Communications. "In looking at ways to connect with the Latinx community, this partnership with Amanece Magazine is a perfect fit. Rather than traditional advertising in the magazine, we are aiming to create a memorable night for readers by offering a night out at beautiful Talen Energy Stadium at a great price, as well as provide an opportunity to meet a superstar and icon of the soccer community in Marco Fabian."

The Hispanic Approach is a local agency featuring services such as design, social media campaign development, branding programs, and strategy development, catering to the Hispanic market.

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