Defenders partner with Nestlé

Published on July 2, 2008 under Eastern League (EL1)
Connecticut Defenders News Release


(OAKLAND, Calif., July 2, 2008) - America's pastime has new meaning to children and their families this season as Nestlé Drumstick ice cream cones, The Original Sundae Cone®, sponsor Minor League Baseball and the Defenders, and bring a whole new level of family fun to MiLB games across the nation.

With a roster of family fun activities, Nestlé Drumstick ice cream cones will load the bases at scores of Minor League Baseball games by hosting Nestlé Drumstick Family Days™. During these family-centric events, the Nestlé Drumstick brand will provide ticket discounts and activities for families, as well as visits from the Nestlé Drumstick Family Days tour, which is touring the nation in support of the MiLB sponsorship. At each of these tour stops, families will enjoy fun activities and will get their photos taken so they will always be able to remember the terrific time they had together. In addition to the Nestlé Drumstick Family Days, selected MiLB teams will also be hosting exciting birthday parties, which include ticket discounts, recognition by the team, special Nestlé Drumstick-branded birthday gifts and, of course, Nestlé Drumstick cones.

"We are excited to dish up a sweet part of Americana that families can slow down and enjoy together - Nestlé Drumstick ice cream cones and baseball," said John Harrison, Official Taster for Nestlé Drumstick cones. "Not only does Minor League Baseball give people the chance to see tomorrow's stars today, but it also provides a more affordable family option than a trip to a big league park."

Charlie Dowd, General Manager of the Defenders, is excited about the Nestlé Drumstick brand partnership, and thinks "this is another way how the Defenders have continued to strive to provide great family entertainment with value pricing. The special Drumstick pricing (four FREE Reserve Seats to any Sunday Game with POP) has been met with great enthusiasm. The notion that you can enjoy a delicious Drumstick and turn your wrapper into four Defenders tickets simply can't be beat".

Nestlé Drumstick ice cream cones are The Original Sundae Cone and an American icon - just like baseball. The Original Sundae Cone was invented in 1928 by the Parker Brothers and was made even better when they added chocolate coating topped with nuts. Today, the original Nestlé Drumstick cone has reinvented itself in a scrumptious and contemporary way for people who aren't fond of nuts - a Simply Dipped™ cone coated in chocolate, but sans the nuts.

For a complete line-up of Nestlé Drumstick Family Days with participating Minor League Baseball teams, visit www.drumstick.com. To see when the Nestlé Drumstick Family Days tour will be coming to town, or to find information on the discount offers for Family Days or the Nestlé Drumstick Birthday Cone Zone offered by the Defenders, please visit www.ctdefenders.com.

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned®, Dibs®, Häagen-Dazs®, Nestlé® Drumstick®, Nestlé Crunch®, Nestlé® Butterfinger®, Nestlé® Toll House®, Nestlé® Carnation®, Nestlé® Push-Up®, Frosty Paws®, Eskimo Pie®, Fruit Bars, Starbucks® and The Skinny Cow®. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit Dreyersinc.com.

The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint venture partnership between Dreyer's and Starbucks Holding Company. In the U.S. the Häagen-Dazs trademark is sub-licensed to Dreyer's by Nestlé. All MINOR LEAGUE BASEBALL™ trademarks are used by Nestlé under license by MINOR LEAGUE BASEBALL™.

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