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University Campus of Football Business to Open Study Hub at Toronto FC's BMO Field

July 16, 2019 - Major League Soccer (MLS) - Toronto FC News Release

University Campus of Football Business (UCFB), the innovative higher education institution delivering sports degree programmes from campuses based inside Wembley and Etihad stadiums in the UK, announced today a partnership with 2017 MLS Champions Toronto Football Club (FC) to create a UCFB Global Study Hub at BMO Field.

Beginning this academic year, the study hub will see Toronto host week-long educational summits for UCFB students and alumni from the UK, Canada and around the world, based inside Toronto FC's home stadium.

Guest lectures, seminars and networking opportunities at the summits will complement UCFB's unique football and sports degree programmes, exploring the inner workings of Toronto FC as well as the cutting-edge operations of the club's ownership group, Maple Leaf Sports & Entertainment (MLSE). Attendees will also be able to access other MLSE venues including Scotiabank Arena, Coca-Cola Coliseum and MLSE LaunchPad.

Toronto FC is one of four organisations worldwide that UCFB is partnering with to create its new study hubs, with each city and sports partner having been identified as a leader in its area. BMO Field will sit alongside Atlanta's Mercedes-Benz Stadium, New York City's Red Bull Arena and the Melbourne Cricket Ground in Australia to form a new global network for UCFB students and alumni to enhance their industry expertise and learn from professionals at the world's best sports businesses.

With its first university campus opened in 2011 at Premier League club Burnley FC's stadium, Turf Moor, UCFB currently delivers 13 undergraduate and five Master's degrees in the football and sports business, media and coaching sectors to over 2,500 students from its UK stadium campuses. UCFB Wembley, London, opened in 2014 and UCFB Etihad Campus, Manchester, in 2016 - now hosting over 1,500 and 1,000 students respectively.

UCFB also offers its MSc Football Business and MSc International Sports Management degrees online, allowing Canadians to learn flexibly with optional visits to UCFB hubs at its UK, North American and Australian stadium partners throughout the academic year.

The partnership between the organisations will also see close collaboration on developing educational courses in future, with a focus on Toronto FC and MLSE's expertise in sports innovation and technology.

Sharona Friedman, Chief Marketing Officer at UCFB, commented: "We are very excited to partner with Toronto FC to create what will be a ground-breaking UCFB Global Study Hub in the epicentre of Canada's sporting capital. As a proud Torontonian and Toronto FC fan, I know that the club epitomises everything that we look for in a partner, with a winning mentality and a world-class staff that will add tremendous value to UCFB students and alumni. I truly believe that this partnership between a world leader in sports education and a world leader in sport will see us producing the future leaders of Canadian and global sport in the near future."

The UCFB Toronto FC Global Study Hub will have a distinct Canadian flavour to its educational summits. With students from Canada, the UK and across the globe expected in attendance, Toronto FC and MLSE staff will be working closely with UCFB to showcase everything that makes Toronto a special sporting market.

Chris Shewfelt, VP Business Operations at Toronto FC and Toronto Argonauts, was heavily involved in securing the partnership with UCFB and added: "All of us at Toronto FC look forward to welcoming UCFB students and alumni to Canada through this partnership. BMO Field and Toronto FC will provide a really unique setting to learn and experience the best that Canadian sport has to teach, in a city that is extremely passionate about its teams."

Brendan Flood, UCFB's Chairman, added: "My ultimate vision is for UCFB to be the 'Harvard of Sport'. Working with MLSE, who I believe are the leading multi-sports franchise organisation in the world, will help drive us towards this goal and to producing the best professionals working in football and sport."


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