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New York Red Bulls and Sports Illustrated Tickets Announce Historic, 13-Year Partnership and Unveil Sports Illustrated Stadium

December 11, 2024 - Major League Soccer (MLS)
New York Red Bulls News Release


Sports Illustrated Stadium, home of the New York Red Bulls
Sports Illustrated Stadium, home of the New York Red Bulls
(New York Red Bulls)

HARRISON, N.J. - New York Red Bulls and Sports Illustrated Tickets, a fan-first, live event ticketing marketplace, proudly announced a landmark, 13-year partnership. As part of this transformative collaboration, starting today, the 25,000-person venue just outside New York City in Harrison, N.J., that was previously known as Red Bull Arena will now be called "Sports Illustrated Stadium."

In addition, Sports Illustrated Tickets will take over as the "Official Ticketing Partner" for all events at Sports Illustrated Stadium beginning in 2026. This includes all New York Red Bulls and NJ/NY Gotham FC home matches, as well as all international soccer games, youth events, concerts, watch parties and other events held at the stadium. This marks the first stadium naming rights partnership in Sports Illustrated's 70-year history and will serve as a showcase for this storied, iconic brand, which aims to set a new standard for fan engagement through blockchain ticketing - improving the fan experience and helping to grow the Red Bulls fan base in an authentic way that only Sports Illustrated can.

"Seeing Sports Illustrated Stadium for the first time is truly an historic and awe-inspiring moment," said David Lane, CEO of Sports Illustrated Tickets. "For seven decades, Sports Illustrated has represented the best in sports and culture. Through this global partnership and iconic venue, we aim to showcase our vast portfolio of media, live event ticketing, hospitality and fan experiences as we continue to partner with leagues, teams, artists and venues around the world. Sports Illustrated Stadium is much more than just a venue - it's a celebration of history, innovation and the unforgettable experiences that unite us all."

The long-term pact will offer fans unprecedented access, from simplified and turnkey digital ticketing solutions to exclusive events and immersive opportunities, marking a new era for Sports Illustrated Stadium as a premier destination for live sports and entertainment in the tri-state region. Sports Illustrated Tickets plans to integrate its popular digital Sports Illustrated Fan Cover experience at all stadium events, ensuring all attendees leave the venue with a keepsake to relive the moment and share with family and friends.

"We are thrilled to announce a groundbreaking long-term partnership with Sports Illustrated Tickets and the iconic Sports Illustrated brand." said Marc de Grandpré, President, New York Red Bulls. "Our shared values and unwavering commitment to delivering an unparalleled guest experience will further cement Sports Illustrated Stadium as a premier destination for sports and entertainment in the metropolitan area. We are truly honored to call Sports Illustrated Stadium the home of Red Bull New York, and together, we eagerly anticipate creating unforgettable memories for all our fans and guests."

Sports Illustrated Tickets will also serve as "Official Fan Experience Partner" for the stadium and the New York Red Bulls, and bring "Club SI" - its best-in-class hospitality experience, which for years has been the hottest ticket at events around the world including the Super Bowl, Kentucky Derby and Formula 1 - to Sports Illustrated Stadium. Club SI will deliver VIP access, food, beverages, live entertainment and affordable packages for fans and families to enjoy a premium experience that previously may have been out of reach.

Starting with the 2026 season, Sports Illustrated Tickets' primary blockchain event ticketing platform "Box Office" will power all events at Sports Illustrated Stadium. Box Office is a complete, end-to-end event management ticketing solution used by venues and events around the world. With its blockchain partner Ava Labs, Sports Illustrated Tickets will set a global precedent, making Sports Illustrated Stadium the first major venue where all events will be blockchain-based ticketing. This transformative technology will revolutionize the event experience, providing attendees with a secure, interactive and efficient ticketing solution. Beyond seamless access, the Avalanche blockchain will elevate fan engagement by transforming event tickets into dynamic digital assets, offering exclusive perks, personalized content and more, creating a truly next-generation event experience.

This partnership between Sports Illustrated and Red Bull New York can unlock opportunities for both brands across multiple properties.

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Sports Illustrated Stadium, home of the New York Red Bulls
Sports Illustrated Stadium, home of the New York Red Bulls
   

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