AHL Grand Rapids Griffins

Griffins join political fray along with Bush, Kerry

October 14, 2004 - American Hockey League (AHL)
Grand Rapids Griffins News Release


Grand Rapids, Mich. – In a true "grass roots" effort, the Grand Rapids Griffins are celebrating the start of the 2004-05 American Hockey League season by launching a campaign to plant Griffins yard signs in thousands of front lawns throughout West Michigan.

With a platform of placing "a chicken in every pot, and a sign in a bunch of yards," the Griffins will distribute 2,000 signs to fans as they exit tomorrow night's season opener against the Cleveland Barons at Van Andel Arena. Fans may also pick up the signs at the Griffins office or The Zone inside the arena.

"Sports fans across West Michigan face some very important choices this fall, and we encourage them to vote for change. Specifically, line changes and goalie changes," said Bob Sack, senior vice president of sales and marketing for the Griffins. "While we respect the Bush/Cheney and Kerry/Edwards campaigns, we believe that every person desires a Griffins ticket as well. In terms of kicking off this campaign, Friday's opener is the right game, at the right place, at the right time. 7:30 p.m., in fact."

The white and black signs feature the Griffins logo and slogan, "Here's Your Hockey." Beginning next week, a prize patrol will scour area neighborhoods looking for Griffins signs amid those supporting Bush or Kerry. If a sign is spotted, the property's residents will win merchandise courtesy of The Zone, the Griffins' team store.

In addition, fans are encouraged to take photos of their Griffins yard sign and email them to promotions@griffinshockey.com. Each week, one winning photo will be chosen, based on creativity, and posted on the team's web site. Contributors will win prizes from the Griffins.

"We have never changed our position on Griffins hockey," emphasized Sack. "As the top affiliate of the Detroit Red Wings, we offer tremendous hockey and exciting entertainment, at prices that do not harm the middle class.

"Let me add that while our opponent, Cleveland, has no record, you can't rush into a season without a plan to win the games. I want to be clear: we have a plan, a bipartisan plan of liberal offense and conservative defense. It's hard work, and we're working very hard at it," he added.




American Hockey League Stories from October 14, 2004


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