Chiefs Break Another Franchise Sales Record
August 7, 2008 - Midwest League (MWL1)
Peoria Chiefs News Release
PEORIA, IL- The Peoria Chiefs have announced that another ticket sales record has been broken by the franchise. The 2008 Chief sales staff has passed last season's group and season ticket revenue record and plans to surpass last season's record by five to seven percent by the end of the season.
"We had a great season last year, thanks in large part to the introduction of Hall of Famer Ryne Sandberg as the 2007 Chiefs manager as well as to the work of our sales staff," said Joe Wagoner, Vice President of Sales. "This year we can give a lot more of the credit to the hard work and dedication of our staff. Though Sandberg has returned as our manager for the 2008 season, we feel our salespeople deserve the recognition for getting the fans back to the stadium to see a good baseball game as well as a Hall of Famer."
This year the Chiefs staff introduced new incentives for their renewal program. Ticket package holders who renewed their tickets early last fall and winter received various memorabilia items autographed by current and former Cubs stars. The Chiefs are already prepared for 2009 renewals with great incentives ready for fans again this offs-season.
In 2007, the Chiefs surpassed the previous group and season ticket sales record by 15%. To go beyond such an already impressive number is a true testament to the effort put forth by such a determined and driven staff as well as to the devoted Chiefs fans.
"Our sales staff is great," said Eric Obalil, Ticket Sales Manager. "But this record is all about the dedicated fans of Central Illinois. We can plan whatever promotions, giveaways, and ticket packages that we want, but if our fans don't buy tickets and come out to the games, we don't break any records."
Last season, the Chiefs also set an overall attendance record of 259,784 and a new record in average at 3,820 per game. On the season, the team is now averaging 4,300 fans per game, which is 500 more fans per game than last year at this point in the season. To set a franchise record in total attendance, the Chiefs need to average 2,900 over the remaining 13 home games. In July of this year, the total attendance for Chiefs games was 66,684 in only nine games, including one played at Wrigley Field. The 7,409 fans per game in July is the Chiefs best ever single-month average. The Chiefs have already established new single-month franchise records for attendance in April (32,370) and June (65,856).
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