ECHL Cincinnati Cyclones

U.S. Bank Arena Announces Partnership with 7up-Snapple

November 1, 2010 - ECHL (ECHL)
Cincinnati Cyclones News Release


Cincinnati, OH - U.S. Bank Arena is pleased to announce they have entered into an exclusive multi-year agreement with 7Up- Snapple Bottling Group as the official beverage supplier. This agreement gives7Up- Snapple exclusive pouring rights for carbonated beverages, bottled water, tea, and sports drinks. The agreement also introduces 7Up- Snapple's state of the art equipment to U.S. Bank Arena.

The agreement incorporates multi-faceted activation in terms of signage, fan and retail promotions, continuous hospitality initiatives, and inclusion in multiple kid-focused Cyclones promotions including Kids Eat Free Nights and Kids Jersey T-shirt Nights.

"7UP- Snapple Bottling Group is very pleased to partner with U.S. Bank Arena and the Cincinnati Cyclones. This agreement demonstrates our desire to expand and our continual commitment to provide quality beverages to the Southwest Ohio and Northern Kentucky area," said Jeff Kirkbride, Ohio Valley Cold Drink Manager. "This partnership is the perfect catalyst to get the 7UP- Snapple line of products into Tri-State consumer's hands. The 7UP- Snapple Bottling Group of Cincinnati is proud of our product portfolio and believes that we offer a fresh and creative approach with added value that is needed in a true partnership We are thrilled to be working with an organization who is known as a champion. The entire U.S. Bank Arena organization is the epitome of that championship attitude and we look forward to extending their brands and service to an even higher level."

"Being able to form a partnership with 7UP- Snapple Bottling Group is a huge step in the right direction. They are known for their diverse and expansive product line and we feel that it mirrors the diversity of the crowds that attend the multitude of events at U.S. Bank Arena," said Vice President and General Manager Kristin Ropp. "Their level of service, professional attitude, and the ability to implement aggressive marketing and promotional co-campaigns make them the perfect partner. We look to grow our brands together and move toward new levels of success that each organization strive for. Being able to add a partner such as 7UP- Snapple will certainly improve the U.S. Bank Arena consumer's experience."

The agreement begins immediately and Cyclones fans have already been given the opportunity to choose from a wide variety of 7UP- Snapple product line choices as they watched the 2010 Kelly Cup Championship Banner rise into the rafters on Saturday, October 30. For more information on all of U.S. Bank Arena's events, visit www.usbankarena.com.

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