SmileDirect Club Named Presenting Sponsor of 2019 Kelly Cup Playoffs
February 19, 2019 - ECHL (ECHL) News Release
PRINCETON, N.J. - The ECHL announced on Tuesday that the 2019 Kelly Cup Playoffs will be presented by SmileDirectClub for the duration of the postseason campaign.
SmileDirectClub, the pioneer of doctor-directed, remote invisible aligner therapy that's in the business of spreading smiles, will serve as the exclusive presenting sponsor of the 2019 Kelly Cup Playoffs and will receive branding in conjunction with the Kelly Cup Playoffs logo, along with on-site activations in the arena at ECHL playoff games and fan engagement contests on the league's digital platforms.
During select games, SmileDirectClub will bring its SmileBus - a mobile SmileShop experience - to offer attendees the opportunity to complete a 3D smile scan and receive professional teeth whitening. Those who book scans, along with current SmileDirectClub members, will have access to exclusive VIP experiences and giveaways.
"Blending the fun of the Kelly Cup Playoffs with a great smile is the perfect fit," said ECHL Commissioner Ryan Crelin. "Bringing SmileDirectClub to our fans both in-arena and digitally during the most exciting time of year is sure to bring a smile to everyone's face, which is what we are all about."
"SmileDirectClub is proud to team up with ECHL during prime time of the season," said Alex Fenkell, co-founder of SmileDirectClub. "We're thrilled to have the opportunity to reach ECHL fans and players and spread the message of confidence and empowerment both on and off the ice."
The partnership, which was orchestrated through the efforts of ROI Sports Marketing Group of New York, N.Y., kicks off on Wednesday, April 10, with 16 teams competing for the right to claim the ECHL's 31st championship.
ECHL Stories from February 19, 2019
- Klima's Two Goals Push Admirals Past Stingrays - Norfolk Admirals
- Besse Tallies Three Points in Loss to Norfolk - South Carolina Stingrays
- 'Blades Weekly: Stretch of Four Straight on Road Starts in Jacksonville - Florida Everblades
- Bajkov Recalled to AHL's Springfield Thunderbirds - Florida Everblades
- Lightning Reassign Otto Somppi to Solar Bears - Orlando Solar Bears
- ECHL Transactions - February 19 - ECHL
- Thunder Announces Three Separate Transactions - Wichita Thunder
- Mariners Acquire Cammarata from Wichita - Maine Mariners
- Worcester Railers HC Sign Defenseman Ivan Chukarov - Worcester Railers HC
- Fuel Come up Short in Education Day Loss to Wichita - Indy Fuel
- Messner Recalled by P-Bruins, McMartin Signed - Atlanta Gladiators
- Thunder Set to Host Law Enforcement Appreciation Night this Weekend - Adirondack Thunder
- Steelheads Host Marvel Super Hero Night This Saturday - Idaho Steelheads
- Thunder Snaps Losing Skid in Indy - Wichita Thunder
- SmileDirect Club Named Presenting Sponsor of 2019 Kelly Cup Playoffs - ECHL
- Wolf Pack Return Pratt to Mariners - Maine Mariners
- Worcester's Buitenhuis Named CCM/ECHL Goaltender of the Week - ECHL
- Railers Goaltender Evan Buitenhuis Named CCM ECHL Goaltender of the Week for February 11-17 - Worcester Railers HC
- Goaltender Evan Cormier Returns on Loan to Thunder - Adirondack Thunder
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
