MLS Philadelphia Union

Philadelphia Union Announce Never Before Seen Partnership with KicksUSA for Custom Shoes, Retail Distribution

Published on October 5, 2018 under Major League Soccer (MLS)
Philadelphia Union News Release


CHESTER, Pa. - Philadelphia Union announced today a new, revolutionary partnership with footwear and apparel retailer KicksUSA that sees the brand become the Official Footwear Customization Service of the Philadelphia Union.

Under the partnership, KicksUSA will partner with local footwear production house, Garrixon, to provide cleat customization for Union players, utilizing state-of-the-art design and production facilities to create one-of-a-kind boots reflecting players' personal tastes and personalities. Additionally, KicksUSA will carry Union merchandise in select Philadelphia-area stores starting next season, expanding the Union brand within the market and also offering customized Union themed "kicks" at the Union shop during games.

"KicksUSA is a perfect fit for us, and we're excited to roll out this never before seen partnership," said Jean-Paul Dardenne, Senior Vice President, Corporate Partnerships for Philadelphia Union. "We think our players will love this one-of-a-kind service, and we also think our fans will enjoy the increased retail distribution that a premium partner like KicksUSA offers."

"No professional team has ever had a boot customization service to this level, creating cleats from the ground up at this intricate standard of personal service and style," added Doug Vosik, Senior Vice President, Marketing and Communications for the Union. "KicksUSA is at the forefront of design and innovation, and we're excited to see what they can create in partnership with our players."

MEDIA RESOURCES: In the following link for media use, please find images of custom cleats created by KicksUSA for Union defender Jack Elliott. Please credit Philadelphia Union: https://mlssoccer.box.com/s/cyvu3g4tlyau7hpqf2eno7tuphinc2ez

"With our retail presence continuing to expand, there's no better teammate for a partnership than a league leader like the Union," said KicksUSA/Ubiq Head of Marketing Cesar Vizcarrondo. "It was important for us to partner with an organization that had a strong local presence and demonstrated a shared commitment to positively impacting Philadelphia area culture. Through this partnership, we'll utilize the Union's connection to the sports consumer and create new opportunities for fans to engage in the sneaker lifestyle culture."

Founded in 2002, KicksUSA is based in Philadelphia and has expanded to 60+ locations in Philadelphia, New Jersey, New York and Maryland.

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