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RBC Financial Group Returns As "Official Financial Service Provider of the ECHL"

December 16, 2005 - ECHL (ECHL) News Release


PRINCETON, N.J. - The ECHL announced on Friday that Royal Bank of Canada Financial Group has renewed its partnership to be the "Official Financial Service Provider of the ECHL".

"In addition to the great image fit we see between the ECHL and RBC, our partnership with the ECHL allows us to build brand awareness with hockey fans all across the US while also providing a very targeted audience for our program specifically tailored for professional athletes," said Grant Carter, Director of the RBC Sports Professionals program. "We are delighted to have renewed our partnership and look forward to working with our colleagues at the ECHL."

RBC Financial Group will be the sponsor of the ECHL Saver of the Month award, including establishing a certificate of deposit for the goaltender. In addition to its Saver of the Month sponsorship, RBC Financial Group will continue to receive league-wide exposure through ECHL media and promotional materials and for the second year in a row will be a presenting sponsor for the 2006 ECHL All-Star Game and Skills Competition presented by Bud Light on January 24-25 at Save Mart Center in Fresno, Calif.

"This venture secures RBC as one of the ECHL's most-prominent sponsors until 2007," said Glen Thornborough, Senior Vice President of Marketing/Business Development. "The ECHL is extremely pleased to continue its relationship with RBC, bringing them to the forefront of professional hockey in the United States. This sponsorship allows RBC to reach the millions of ECHL fans across North America and directly connect to ECHL players through their sports financial services division."

Royal Bank of Canada (TSX, NYSE: RY) uses the initials RBC as a prefix for its businesses and operating subsidiaries, which operate under the master brand name of RBC Financial Group. Royal Bank of Canada is Canada's largest bank as measured by market capitalization and assets, and is one of North America's leading diversified financial services companies. It provides personal and commercial banking, wealth management services, insurance, corporate and investment banking, and transaction processing services on a global basis. The company employs approximately 60,000 people who serve more than 12 million personal, business and public sector clients through offices in North America and some 30 countries around the world.

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