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USL Louisville City FC

LouCity Welcomes PUMA as New Official Apparel Partner

January 21, 2025 - United Soccer League Championship (USL)
Louisville City FC News Release


Louisville City FC and global sports brand PUMA announced a multi-year partnership establishing one of the world's leading sports brands as LouCity's official apparel partner.

PUMA will outfit LouCity's professional players and youth academy teams alike starting with the 2025 season. The club's team store will also soon stock official City-branded PUMA merchandise, including authentic team gear.

"We're excited to do a deal with PUMA that will not only equip our teams in industry-leading attire but also provide more options for our fans at retail," said LouCity's president, James O'Connor. "PUMA has a reputation for outfitting top international soccer clubs, and we're thrilled to join their growing portfolio of partners."

LouCity will unveil its first PUMA kits - one home, one away - before its March 8 season opener. Later in the year, the club will also reveal an alternate third kit.

"We are honored to partner with LouCity FC and can't wait to join their community of passionate players and fans this season," said Kellie Ambrose-McGrath, marketing senior director at PUMA North America. "Through this partnership, we will continue to further our commitment of growing the game in North America by establishing an authentic connection with the soccer community."

A PUMA merchandise line featuring men's, women's and youth cuts will arrive to the Lynn Family Stadium team store in the coming weeks. Hours are 10 a.m.-6 p.m. ET Monday through Saturday with shopping available online at LouSoccerStore.com.

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