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Jumbo Shrimp Select Umbel as Platform for Fan Engagement

May 31, 2018 - Southern League (SL) - Jacksonville Jumbo Shrimp News Release


JACKSONVILLE, Fla. - To understand and better engage the fans in Crustacean Nation, the Jacksonville Jumbo Shrimp are partnering with Umbel as their platform for fan engagement.

Collaborating since before the 2018 season, Umbel helps the Jumbo Shrimp get to know fans more deeply, provide a more tailored experience of affordable family fun at the ballpark and throughout the year, increase engagement, sell more tickets, and find the right partners to help tailor the ballpark experience at the Baseball Grounds of Jacksonville.

"We are constantly seeking input and feedback from our fans, and Umbel helps us engage with Crustacean Nation," said Jumbo Shrimp owner Ken Babby. "Knowing our fans better helps us deliver the best in affordable family fun."

"Minor League Baseball fans are incredibly passionate about teams like the Jumbo Shrimp, and we're proud to work with Jacksonville in reaching their best fans and uncovering new ones," said Natasha Morgan, Vice President of Marketing, Umbel. "We're excited to work closely with more teams across MiLB to create engaging fan experiences that leverage fan data."


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