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J. Rieger & Co. Reveals 2020 Sporting KC Whiskey Label

February 18, 2020 - Major League Soccer (MLS) - Sporting Kansas City News Release

Kansas City distillery J. Rieger & Co. and Sporting Kansas City have unveiled a very special collectible bottle of Rieger's Kansas City Whiskey. Exclusively available in Kansas City as of Thursday, Feb. 20, the first limited-edition label of Rieger's Sporting Kansas City Whiskey celebrates their new partnership and "love of the city." The partners re-imagined the classic Rieger's KC Whiskey bottle with design elements and motifs that fuse the past, present and future of both brands in an entirely original way.

"From the beginning of our partnership with Sporting KC we've drawn inspiration from the amazing fan base and commitment we share to our city," says Andy Rieger, President & Co-Founder of J. Rieger & Co. "Rieger's KC Whiskey has always symbolized our amazing connection to our hometown, and it's a very proud moment for our team to integrate the Sporting KC colors and legacy into our most iconic label. This collectible edition of our whiskey is unmistakably J. Rieger & Co. and Sporting KC, and a tribute to everything we love about Kansas City."

In December 2019, J. Rieger & Co. and Sporting Kansas City announced an exciting new partnership that includes specialty bottlings, cocktails and events at the J. Rieger & Co. distillery, Children's Mercy Park and other local venues. Scheduled to debut with the 2020 Sporting season, Rieger's products will be served at Children's Mercy Park during matches and at private events in the suite levels, Wise Power Shield Club and additional concession locations at the stadium.

The suggested retail price of the 2020 Rieger's Sporting Kansas City Whiskey collectible bottle is $35/750-ml. It will be available throughout Kansas City at local retailers and at the J. Rieger & Co. distillery. This is a limited release and only 4,000 bottles will be available. Season Ticket Members of Sporting Kansas City are invited to a season kickoff event at the distillery on Wednesday, Feb. 19, where they will have the first opportunity to purchase a bottle.

For more information, please contact Kurt Austin ( on behalf of Sporting Kansas City, and Helen Gregory ( or Amanda Davis ( for more information about J. Rieger & Co.

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