Ground-Breaking Technology to Debut at the Dell Diamond
Published on July 19, 2010 under Pacific Coast League (PCL1)
Round Rock Express News Release
Ryan Sanders Baseball and the Round Rock Express Baseball Club announced Wednesday the introduction of a ground-breaking technology for fans at The Dell Diamond. The Bypass Lane allows fans to order and pay for concessions on their smartphones and skip the line at the concession stands. The Round Rock Express is the first franchise to offer a venue-wide solution that allows every fan from any seat in the ballpark to use the service.
"Improving the fan experience is our number-one priority," Express Owner and CEO Reid Ryan said. "Bypass is a real game-changer that allows our fans to skip long lines and remain engaged in the game, their families and the fun. I envision this service being offered at every sports and entertainment venue in the coming years."
The service is provided by Bypass Lane, an Austin-based technology company. By visiting www.bypasslane.com on their iPhones, Androids, Dell phones, Palm Pres and Pixis, fans can view the full food and drink menus of four concessions stands at The Dell Diamond: Curveball Cantina, Double Play Cafe, Nolan Ryan Fireball Grill and the Hot Corner Grill.
Fans place and pay for their orders in just seconds, avoiding the long lines and hassles of regular concession stands. Bypass Lane sends fans a text message when their orders are ready for pickup from the closest Bypass Lane, thus getting them back to their seats in little time.
"At Bypass, we are passionate about fans and think long concession lines are an unnecessary obstacle to enjoying a day at the ballpark," Bypass Lane President Brandon Lloyd said. "The reaction from Ryan Sanders has been fantastic. We look forward to providing fans of the Round Rock Express the ability to skip the line, not the game."
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