SAL1 Lexington Legends

Free Fun Friday at Applebee's Park: Principal Group Family Fun Fest

Published on June 24, 2010 under South Atlantic League (SAL1)
Lexington Legends News Release


Fans are invited to come early to Applebee's Park Friday, June 25 for the Principal Financial Group Family Fun Fest, which will open at 4:05 p.m., three hours before the Lexington Legends take on the Rome Braves. The Principal Financial Group Family Fun Fest is an unparalleled, and completely free, celebration of baseball now in its seventh season of visiting minor league ballparks all across the country. Created and produced by Entertainment and Sports International, the 4000-square foot Principal Financial Family Fun Fest will be set up just out side the main gates at Applebee's Park. "This is minor league baseball at its best," said Legends General Manager Andy Shea. "The Principal Financial Family Fun Fest is one of the most interactive and entertaining promotions we do for kids all year."

Principal Financial Group is serving as the exclusive title sponsor of the unique entertainment experience for the seventh consecutive year. During this year's tour, the Principal ® will highlight its national educational campaign - America Rebuilds with The Principal - aimed at providing Americans with the inspiration, advice and tools they need to get their financial futures back on track.

Baseball legend and Hall of Famer Nolan Ryan returns as national spokesperson.

"The minor leagues offer fans a great baseball experience," said Ryan. "From exceptional value to a safe, family environment, fans get to see competitive professional baseball with non-stop entertainment. The Principal Financial Group Family Fun Fest extends that excitement before the game with an event truly unique to minor league ballparks."

Started in 2004, the tour has been visited by nearly two million fans over the course of 300 stops. Open three hours before the game, and set up right outside the main gates at Applebee's Park, the event is free to all fans and features more than 20 baseball-themed attractions, including:

-A minor league baseball museum featuring memorabilia from more than 100 years of baseball history;

-A state-of-the-art Home Run Derby Video Game Arcade with the latest baseball and family games sponsored by Great Clips;

-Free souvenir personalized baseball cards sponsored by Travelodge;

-Free Sports Illustrated Kids personalized magazine covers; -A midway with batting and pitching cages, giant slides, bounce houses, bungee runs and attractions specifically designed for younger fans;

-And new attractions from Topps Trading Cards, Random House Children's Books and Louisville Slugger.

Baseball fans also have a chance to win $5,000, or free nights at Travelodge and a personalized Louisville Slugger baseball bat by entering The Principal 401-K Challenge. It's a fun and exciting sweepstakes recognizing the first participating team on the tour to register 401 home strikeouts (K's). Last year's winning team and the reigning champions are the Fort Wayne TinCaps. The online entry form and complete rules are available at www.principal.com/funfest .

The game is scheduled to begin at 7:05 p.m. For ticket information, visit lexingtonlegends.com or call (859) 422-7867.

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South Atlantic League Stories from June 24, 2010


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