ECHL Offers Free All-Star Fan Jersey

November 25, 2003 - ECHL (ECHL) News Release

PRINCETON, N.J. - The ECHL in association with DIRECTV announced on Tuesday that ECHL fans that install and activate DIRECTV with a one-year Total Choice programming package before March 31, 2004 via a special phone number and keycode will receive a free 2004 ECHL All-Star fan jersey.

"This promotion was established to convey to ECHL fans the League's utmost appreciation for their continued support," said Glen Thornborough, ECHL Vice President of Marketing/Sales. "Our goal is to provide as many people as possible with these jerseys while educating all ECHL fans on a great program offer from one of our partners."

Fans can telephone (888) 671-5214 to sign up for a free three-room DIRECTV system with installation, mentioning keycode BBMS to receive the free 2004 ECHL All-Star fan jersey.

The keycode BBMS must be given when placing the order to receive the free 2004 ECHL All-Star fan jersey.

DIRECTV returns in 2003-04 as the "Official Satellite Provider of the ECHL" while NHL® CENTER ICE® has returned as the "Official Sports Package of the ECHL". The 2003 ECHL All-Star Game was televised live on NHL® CENTER ICE® in the United States and on the NHL® NETWORK® in Canada.

DIRECTV continues the sponsorship of the ECHL Alumnus of the Month, awarded to a former ECHL player currently playing in the NHL. The best way for ECHL fans to follow ECHL alumni in the NHL is with NHL® CENTER ICE® from DIRECTV. NHL® CENTER ICE® broadcasts up to 40 out-of-market games each week throughout the regular season, plus select first- and second-round Stanley Cup® playoff games.

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