Cedar Park Center Welcomes New Assistant GM, Assistant VP of Event Booking and Marketing
Published on October 8, 2013 under American Hockey League (AHL)
Texas Stars News Release
Cedar Park, Texas - Hicks Cedar Park announced today that Sammy Wallace will join the organization as the Assistant Vice President of Booking & Marketing and Assistant General Manager of Cedar Park Center. He previously served for five years as the Vice President of Event Programming for Germain Arena in Estero, Fla. His responsibilities there included booking all non-hockey events, managing all facility events and overseeing the building operations, changeover, box office, parking and event staff departments.
"I am excited to welcome Sammy to Cedar Park Center and the Austin area," said Rick McLaughlin, President and General Manager. "He has more than 20 years of experience in the sport and event industry. He will be a great leader and we expect him to have an immediate impact on the success of Cedar Park Center in the community as we continue to fill our event calendar."
Prior to his role at Germain Arena, Wallace spent three years as the Director of Ticket Operations for the BankAtlantic Center (now BB&T Center) and Florida Panthers, heading up the arena box office as well as the Panthers' ticket operations staff for more than 100 events annually. He previously served as Vice President of Marketing & Sales for the Orlando Seals of the ACHL guiding the club during its inaugural season.
His past experience includes leading the Tupelo T-Rex (AWHL) and Tupelo FireAnts (NIFL) as General Manager and working for the Florida Everblades (ECHL), Orlando Solar Bears (IHL) and West Coast Hockey League.
Wallace earned his bachelor's degree in sports communication from Mississippi State University. He also studied public relations at the University of Southern Mississippi.
Cedar Park Center is the premier multi-use entertainment facility of Central Texas hosting more than 130 events per year including sporting events, concerts, and family shows. Cedar Park Center is home of the AHL's Texas Stars, the primary development affiliate of the NHL's Dallas Stars and home of the Austin Toros, the NBA D-League affiliate of the San Antonio Spurs. Cedar Park Center is located at the intersection of New Hope Drive and Toll Road 183-A in Cedar Park, just north of Austin.
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