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A New Partnership between CF Montreal and GE Appliances Canada

April 8, 2021 - Major League Soccer (MLS) - Club de Foot Montreal News Release


MONTREAL - CF Montréal announced on Thursday a new three-year deal with GE Appliances Canada, a world leader in the home appliance industry.

This partnership is part of the Club's brand positioning and business expansion strategy, which aims to team-up with the best possible partners across different product categories. The agreement also allows GE Appliances to keep on supporting grassroots soccer across Canada.

"We are proud to welcome a partner like GE Appliances, with whom we share our love for our sport and the same commitment to excellence," said CF Montréal President and CEO, Kevin Gilmore. "This partnership will go well beyond in-stadium fan experience, thanks to GE Appliance's unparalleled involvement in youth development programs."

"As a proud supporter of the beautiful game in Canada, we could not be more excited to join the CF Montréal family," said Mike McCrea, President of GE Appliances Canada. "Montreal fans are fiercely passionate and dedicated to their community, we're so proud to share their passion for this team and this sport. We look forward to helping spread the love of soccer in Montréal for many seasons to come."

With this agreement, CF Montréal and GE Appliances join forces towards a common goal that could not be clearer: promote the growth of Canadian soccer for all, at the provincial and national levels, through different initiatives involving the Club Academy and Soccer Québec.

To this end, CF Montréal and GE Appliances are launching the "GE Player of Quality Scholarship" campaign, which will be unrolled throughout the province. This program will provide access to a scholarship, which will allow the most deserving participants to attend the Club's soccer schools and/or camps.

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