Tornadoes Announce "Going Green Night"

July 3, 2008 - Canadian American League (Can-Am)
Worcester Tornadoes News Release


WORCESTER, MASS. - To encourage consumers to recycle electronic devices in an environmentally sound manner, Sony Electronics Inc. and Waste Management Recycle America are asking Worcester-area residents to take action and recycle their old electronics Saturday, July 12 from 10 a.m. to 3 p.m. at the College of the Holy Cross in Worcester, MA. Waste Management and Sony Electronics are sponsoring the event in association with the College and the Worcester Tornadoes baseball team.

The drop-off location is at the College's Maintenance Building on lower campus, which can be accessed by entering the campus at Fitton Avenue, at the foot of College Street. The event will take place before the Tornadoes' 7:05 p.m. game with the Nashua Pride that night. Everyone who drops off electronics to be recycled will receive a voucher good for a buy-one-get-one-free ticket at a 2008 Worcester Tornadoes game.

According to the U.S. Environmental Protection Agency, 2 million tons of e-waste ended up in landfills in 2005, while only about 380,000 tons were recycled. By recycling old electronics products, useful materials - such as glass, plastic and metals - can be collected and re-used in the manufacture of other products.

Typically, residents would need to pay for their televisions to be properly collected and recycled, but as part of their ongoing efforts to help consumers recycle electronic devices safely, Sony Electronics and Waste Management are picking up the tab.

"We intend to lead the industry in environmental stewardship by providing consumers with end-of-life solutions through our Take Back Recycling Program," said Mark Small, vice president of environment, safety and health for Sony Electronics. "These special recycling events help us inform consumers that with Waste Management, Sony has established a local permanent drop-off location which they can use all year long to recycle their electronics when unplugged for the last time." This coming February, all television stations will transition from broadcasting on analog airwaves to digital. Some older televisions will not be able to pick-up the digital transmission, so Sony Electronics and Waste Management are taking a proactive approach to this issue by offering residents a permanent network of drop-off points that gives consumers a convenient way to recycle their old televisions through the Take Back Recycling Program, through which this weekend's event is possible.

"People are seeking services to help them recycle electronic waste responsibly and economically," said Joe Aho, senior manager of eCycling, Waste Management Recycle America. "We hope to collect as much recyclable material as possible through this free event. It is our way of demonstrating a shared commitment with the community, by providing outstanding customer service and environmental stewardship."

According to Ellen Ryder, director of public affairs at Holy Cross, the event is a way to reinforce the College's commitment to environmental sustainability and stewardship.

"Holy Cross' students, faculty, and staff are proud to participate in this event with Sony Electronics and Waste Management. It is a natural extension of our extensive campus recycling efforts - of both electronic and other material - and offers us an opportunity to provide a free service to our neighbors in Worcester," she said.

The collection drive is part of Sony's ongoing Take Back Recycling program, which provides free recycling for Sony products. A complete list of eCycling drop-off centers can be found at www.sony.com/recycle. About Waste Management and WM Recycle America, L.L.C. Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Our subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. We are also a leading developer, operator and owner of waste-to-energy facilities in the United States. Our customers include residential, commercial, industrial, and municipal customers throughout North America. More information and how Waste Management achieves Think Green® can be found at www.thinkgreen.com.

WM Recycle America is a wholly owned subsidiary of Waste Management and is the largest recycler in North America. WM Recycle America's business lines include processing many types of consumer-generated recyclables and finding the best markets for the recyclable commodities produced. In its capacity of providing processing and marketing services, WM Recycle America offers a wide variety of recycling options for municipal, manufacturing, commercial and residential customers. WM Recycle America eCycling Services operates a national network of e-waste processing centers, including Minnesota's only ISO9001 and 14001 Certified electronics processing facility. More information can be found at www.recycleamerica.com About Sony Electronics Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, manufacturing, sales, marketing, distribution and customer service. Sony has played a key role in the development of Blu-ray, Disc™, CD, DVD and Super Audio CD technologies, among many others. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD high-definition television, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers; and in high-definition professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. The latest news and information is available at the company's Web site at www.sony.com/news.



Canadian American League Stories from July 3, 2008


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