Toledo Is Top Minor League Baseball Market
May 9, 2007 - International League (IL1)
Toledo Mud Hens News Release
When it comes to Minor League Baseball and the interest in it, no city in the country can say they have a higher percentage of interested fans than Toledo, Ohio.
Of the 75 largest markets in the United States, Toledo came out on top when citizens were surveyed on their interest in minor league baseball. Of the 821,814 residents in the Toledo Metropolitan area, 139,538 (16.98%) of them said that they were very OR somewhat interested in Minor League Baseball. Additionally, Toledo area residents are 96% more likely to be very or somewhat interested in Minor League Baseball than the average citizen.
The top 10 markets for Minor League Baseball:
Market Total Pop. % Interested In MiLB
1. Toledo, OH* 821,814 17.0% very OR somewhat interested
2. Memphis, TN 1,301,488 14.5% very OR somewhat interested
3. Louisville, KY* 1,226,380 14.35% very OR somewhat interested
4. Providence, RI* 1,275,902 13.9% very OR somewhat interested
5. Des Moines, IA 807,410 13.2% very OR somewhat interested
6. Dayton, OH 978,710 13.2% very OR somewhat interested
7. Tucson, AZ 830,499 13.1% very OR somewhat interested
8. Rochester, NY* 766,585 12.6% very OR somewhat interested
9. Jacksonville, FL 1,230,236 12.0% very OR somewhat interested
10. Austin, TX 1,193,217 11.9% very OR somewhat interested
* International League Teams
**Numbers reflect data collected from August, 2005 to September, 2006
The 2006 Toledo regular season attendance total of 569,380 established a new single-season record.
**Over the past three seasons, Toledo's attendance of 1,679,357 ranks 11th in all of Minor League Baseball. The Hens are currently in their sixth season at their downtown ballpark, Fifth Third Field (capacity-8,943).
**Scarborough Research based in New York, NY, measures the shopping patterns, lifestyles and media habits of consumers locally, regionally and nationally. Scarborough surveys more than 200,000 adults nationwide in the 75 biggest markets. These tools cover 1,700 categories and brands including comprehensive retail shopping behaviors, lifestyle characteristics, in-depth consumer demographics, and media usage patterns. The company was founded in 1975. It was developed as a newspaper measurement tool and continues to be the media currency in that industry. In the early 1990's Scarborough expanded to include broader media and lifestyle research. Today, the company has more than 3,500 clients spanning local and national media, advertising agencies, sports teams & leagues, major advertisers, and outdoor companies. Scarborough is a joint partnership with VNU Inc. and Arbitron.
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