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Timbers, Thorns FC Announce Multi-Year Partnership with TikTok

February 23, 2021 - Major League Soccer (MLS) - Portland Timbers News Release


PORTLAND, Ore. - The Portland Timbers and Portland Thorns FC today announced their multi-year strategic partnership with TikTok, the leading destination for short-form mobile video, which includes sponsorship, media, promotional, community initiatives and content assets across both teams. Notably, TikTok will feature as the official jersey sleeve partner for the Timbers and Thorns FC in 2021.

The TikTok brand will appear on the right sleeve of the Timbers and Thorns FC kits worn in-game and on authentic jerseys and other retail merchandise. Fans can purchase Thorns FC jerseys with the TikTok patch at ptfcauthentics.com and Timbers jerseys at shop.timbers.com. TikTok will also be prominently featured in numerous club areas and on virtual signage and digital platforms for both teams. Notably, the TikTok brand will be on the front of Timber Joey's jersey worn on game days and at community events.

"TikTok is one of the world's leading content and entertainment platforms and we are thrilled to be partnering with such a dynamic global brand," said Mike Golub, Timbers and Thorns FC president of business. "The partnership is groundbreaking to have equal TikTok representation on both Timbers and Thorns jersey sleeves, and it will give us a unique ability to create and distribute content in collaboration with TikTok. We are very proud that TikTok chose our clubs as two of their first team sponsorship deals in the US."

Each team has launched an official account and will collaborate with TikTok to produce weekly content, including highlights, behind-the-scenes, in-match, mascots, player and fan reactions. Multiple Timbers and Thorns FC players will be club ambassadors and influencers as TikTok content creators, including Thorns FC midfielder Crystal Dunn and Timbers midfielder Eryk Williamson.

"We are delighted to partner with two world-class soccer teams that are leaders in their communities both on and off the field. We strongly feel that gender equity in sports is crucial to changing perceptions and progressing for the better as a society," said Harish Sarma, Director, Global Strategic Partnerships, Americas and Oceania, TikTok. "The Portland Timbers and Thorns share this belief, and we are proud that our first soccer team partnership in the US places an equal emphasis on female athletes."

Continuing to emphasize the club's strong commitment to community both on and off the field, Stand Together and TikTok have collaborated to launch a TikTok For Good campaign with a portion of the proceeds from each jersey sold going to a local non-profit. As part of the campaign, the club will also release four unique scarves throughout the year to celebrate TikTok For Good. Each scarf will have a local beneficiary, and a portion of the sale of the scarf will be donated to the non-profit. The first scarf in the series will benefit the Urban League of Portland.

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