The Montreal Impact and Sid Lee En Route to MLS
Published on April 7, 2011 under Major League Soccer (MLS)
Club de Foot Montreal News Release
MONTREAL ¬" With its 2012 Major League Soccer (MLS) debut quickly approaching, the Montreal Impact have teamed up with Sid Lee to draw up a game plan that will hit home with Quebecers and highlight the importance of this new chapter for the club.
Sid Lee will provide the Impact with marketing/communication services and will develop its brand strategy.
¬ÅWe ¬â¢re very happy about this new partnership with Sid Lee, ¬Â explains Claude Pinard, Montreal Impact Executive VP of Sales and Marketing. ¬ÅThe Montreal Impact will be experiencing something truly extraordinary in the coming months and we ¬â¢re sure Sid Lee ¬â¢s creative and strategic prowess will greatly benefit us. ¬Â
A 360-degree communication strategy ¬"using traditional and interactive media, mobile applications and presence on social networks ¬"will enable the Impact to shine on the local and international stage.
¬ÅIt ¬â¢s with great joy and pride that Sid Lee joins the Impact on its quest to the majors! ¬Â says Martin Gauthier, Executive VP and Senior Partner. ¬ÅIt ¬â¢s a historic moment that requires all of Sid Lee ¬â¢s creativity. We want people to come out to the new Saputo Stadium in droves, and live and breathe the Impact like never before. ¬Â
The Impact are gearing up to take Montreal summers by storm. The team wants to attract more fans than ever to the Saputo Stadium, which will boast 20,341 seats in 2012. Companies, families, youth and sports fans will be in for competitive, high-caliber international soccer ÃÂ la Montreal.
The Impact have been making a splash in the city for over 18 years now, backed by a winning tradition, strong leadership and partners, and that special Montreal touch. Sid Lee will work to boost the visibility of the Impact, the MLS and its players (such as Landon Donovan, David Beckham and Thierry Henry) all the while keeping the traditional aspect of the club intact.
ABOUT SID LEE ¬" WWW.SIDLEE.COM
We are a multidisciplinary creative team of 450 artisans of many persuasions. We work globally for top-tier clients from our Montreal, Amsterdam, Paris and Toronto ateliers. We are people passionate about embedding brands, products, spaces and services with meaning and resonance.
Major League Soccer Stories from April 7, 2011
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- Gershon Koffie Called up to Ghana's U-20 National Team - Vancouver Whitecaps FC
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- The Montreal Impact and Sid Lee En Route to MLS - Club de Foot Montreal
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- FC Dallas and Colorado Rapids Meet in Rematch of 2010 MLS Cup - FC Dallas
- Whitecaps Held to 1-1 Draw by Revolution - Vancouver Whitecaps FC
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