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ECHL Reading Royals

Royals Unveil First-Ever 3-D Hockey Jersey for November 17 Game

November 9, 2018 - ECHL (ECHL)
Reading Royals News Release


Reading, PA - The Reading Royals and Athletic Knit have partnered to create hockey's first-ever three-dimensional jersey, which the Royals will wear at the team's Veteran's Day Game Sat., Nov. 17 at Santander Arena. The jerseys are presented by Classic Harley Davidson and the Royals will hand out a limited supply of 3-D glasses at the game against Newfoundland leading up to 7:00 p.m. puck drop.

Fans can bid on the jerseys by using the LiveSource App.

Athletic Knit and the Royals teamed up to create the first-ever "Ugly Christmas Sweater" jerseys in 2013.

The Royals will also hand out rally towels (first 2,500 fans) at the Nov. 17 game, pres. by UGI Utlities.

"This has been an idea a few years in the making," said Brian Edwards, sales representative at Athletic Knit. "Once we were able to successfully get the 3-D effect to work the way we wanted, we immediately thought the Reading Royals would be the perfect team to partner with. We have had a great relationship with the team for years, and they have always been open to new and innovative ideas for their jerseys.

"The Royals always get behind their game promotions and we have had a lot of previous success together, notably with the Ugly Christmas sweater design. This started the trend of the Ugly Christmas Sweater hockey jerseys that were seen on many teams throughout multiple leagues. We are excited to work with the Royals on these 3-D jerseys and we can't wait to see them in action during the game on November 17th."

"We are thrilled to partner with Athletic Knit and unveil this cutting-edge jersey," said Royals President and General Manager Shawn Hackman. "We would also like to thank Classic Harley Davidson for partnering with us again for our Veteran's Day Game. It is going to be a special evening at Santander Arena."

Tickets for the Nov. 17 game are available by calling 610-898-7825 or by visiting the royalshockey.com/tickets. Reading hosts Adirondack on Sat., Nov. 10 for the team's Men's Cancer Awareness game, presented by the American Cancer Society. The Royals will hand out a team picture to the first 2,500 fans, courtesy of Rieck's Printing and Purdon Photography.

Veteran's Day Game with rally towel giveaway vs. Newfoundland: Nov. 17, 7:00 p.m.

First 2,500 fans receive a rally towel, pres. by UGI Utilities. Team will wear first-ever 3-D jerseys. Double-amputee, Eagle Scout and Sixers anthem singer Ron C. Brooks will perform the Star Spangled Banner.

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