Montreal Impact Becomes Club de Foot Montreal
January 14, 2021 - Major League Soccer (MLS)
Club de Foot Montreal News Release
MONTREAL - The Montreal Impact announced a major identity change on Thursday, which includes a name and brand image transformation. Club de Foot Montréal (CF Montréal, CFM or CFMTL) is, from now on, the Club's name.
"In order to keep on growing and progressing, we are making an important change. This transformation is inspired by the culture of our city, its people, as well as the history of our Club and our sport in Montreal, to lead us into an even brighter future. It's a great metamorphosis that will stimulate and guide our evolution", said President and CEO of Club de Foot Montréal, Kevin Gilmore.
"Football is more established than ever in Montreal, and its history, which dates to the late 1800s, continues to evolve with this announcement. We wanted to connect our identity even more strongly to that of our city. We were inspired by Montréal and its supporters to create this local Montreal brand image, made by Montrealers, to state that we are here to stay", emphasized the co-creative director of Club de Foot Montréal, Justin Kingsley.
The new Club logo is a circular crest composed of elements that tell the story of the brand and establish the essence of Club de Foot Montréal's DNA, strongly inspired by our city.
The Club's new colors are Impact Black, deeper and richer, Ice Gray, which represents the ice flowing in all Montrealers' veins, and Sacré Bleu, a darker and more pronounced shade than its predecessor.
The fonts used in Club de Foot Montréal's identity were designed in Montreal. The brand's main typeface is Neue Montreal Bold.
"Droit devant" (Always Forward) becomes the Club's new motto. On the pitch, "Droit devant" represents a common objective between players, staff, and supporters: the rival's goal. Off the field, "Droit devant" refers to a mentality of evolution, innovation, and avant-garde.
To find out more about Club de Foot Montréal's history and branding elements, visit 2021.cfmontreal.com. Merchandise with the new Club colors is now available on boutiquecfm.com.
• Discuss this story on the Major League Soccer message board...
Major League Soccer Stories from January 14, 2021
- MLS SuperDraft Look Back - Orlando City SC
- Real Salt Lake Basketball Academy Welcomes Top Recruit Dravyn Gibbs-Lawhorn - Real Salt Lake
- New York Red Bulls Name Jyri Nieminen Goalkeeper Coach - New York Red Bulls
- MLS Announces Eligible Players List for MLS SuperDraft 2021 Presented by adidas on January 21 - MLS
- LA Galaxy Sign Goalkeeper Jonathan Bond - LA Galaxy
- Houston Dynamo FC Sign Winger Tyler Pasher from Indy Eleven - Houston Dynamo FC
- Philadelphia Union Acquire $50,000 in Allocation Money from FC Dallas - Philadelphia Union
- Montreal Impact Becomes Club de Foot Montreal - Club de Foot Montreal
- FC Dallas Signs Winger Kalil ElMedkhar - FC Dallas
The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.
Other Recent Club de Foot Montreal Stories
- Jonathan Sirois and Joel Waterman Called up by Canada
- Four CF Montréal Academy Players Called up by Canada's U17 National Team
- Eight CF Montréal Players Called up by Canada
- Samuel Piette and Josef Martínez Win 2024 Club End-Of-Season Honours
- CF Montréal Rally Comes up Short in Penalties