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CFL B.C. Lions

Lions announce partnership with ADT

April 2, 2003 - Canadian Football League (CFL)
B.C. Lions News Release


VANCOUVER, B.C. April 2, 2003 – BC Lions President and Chief Executive Officer, Bob Ackles, today announced a partnership between the football club and ADT Security Services Canada, Inc. for the upcoming 2003 season.

"We are very pleased to announce our partnership with ADT," said BC Lions President Bob Ackles. "Our purpose is to build unique, integrated and prosperous programs with quality corporate partners. ADT is an outstanding company poised to build on their successes to date."

The new agreement sees ADT become the official security services partner of the BC Lions Football Club.

"This will provide us with a unique means to communicate and demonstrate our products on a one-to-one basis with our consumer," said Stephen Millen, Vice President of Marketing and Public Relations for ADT.

Two unique aspects of this agreement include an ADT interactive concourse display during BC Lions home games this season and the sponsorship of every quarterback sack made by a BC Lion at home. For every Lions quarterback sack that's made at BC Place, ADT will award one lucky fan a $100 gift certificate. Last year there were 19 sacks made at home by BC Lions players.

Celebrating its 129th anniversary, ADT Security Services, Inc., a unit of Tyco Fire & Security, is the largest single provider of electronic security services to more than 7.5 million commercial, federal and residential customers throughout the world. ADT's total security solutions include intrusion, fire protection, closed circuit television, access control, critical condition monitoring, electronic article surveillance and integrated systems.

Tyco Fire & Security designs, manufactures, installs and services electronic security systems, fire protection, detection and suppression systems, sprinklers and fire extinguishers. Tyco Fire & Security consists of more than 60 brands including ADT, Scott, Sensormatic, SimplexGrinnell, Ansul, Total Walther, and Wormald, which are represented in over 100 countries. Its products are used to safeguard firefighters, prevent and fight fires, deter thieves and protect people and property.

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Canadian Football League Stories from April 2, 2003


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