Wendy's Becomes Title Sponsor

April 2, 2003 - Canadian Football League (CFL) News Release

Wendy's CFL Live and Wendy's Friday Night Football return to TSN on the strength of spectacular growth in 2002 with audiences up 27% on TSN, gaining national momentum behind the CFL brand.

Desmond Edwards, Marketing Director for Wendy's stated, "We are thrilled to renew our association with the CFL, one of the great Canadian icons. We look forward to another exciting year of football in partnership with the CFL and TSN."

As an important League partner, Wendy's will support their involvement as the "Official Hamburger of the CFL" with a tie-in promotion with TSN along with print, radio and web site exposure on CFL.ca.

This marks the second consecutive year that Wendy's has been the title sponsor of the CFL on TSN and the third straight year the popular restaurant chain has been involved with TSN's CFL coverage.

TSN will televise 50 CFL games this year, as part of a new five-year agreement with the League. Wendy's CFL Live kicks off with the Season Opener on June 17 as the Montreal Alouettes begin defence of their Grey Cup title with a visit to Calgary to take on the Stampeders. TSN will televise Wendy's Friday Night Football every Friday night all season long, kicking off with a double-header on June 20 (Ottawa @ Hamilton, followed by Winnipeg @ B.C.).

TSN's On The Road with Wendy's Friday's Night Football road tour returns for a second season as TSN takes its popular CFL broadcast crew on the road to three CFL cities for a meet-and-greet and autograph session with fans at local Wendy's establishments.

TSN will support its 2003 CFL campaign with television spots, outdoor billboard and print ads, Internet and radio promotions (including the popular Wendy's Grey Cup Contest), and various public relations activities.

"Wendy's played an integral role in the success of the CFL on TSN last year and we're ecstatic to have them on board again this season," said Keith Pelley, President, TSN.

Brent Scrimshaw, Senior Vice President, Marketing and Partnerships, signaled the importance of the renewed relationship stating, "Wendy's support of the CFL, particularly their extensive broadcast involvement, will ensure that Canadians from coast-to-coast will see more of this game than ever before. They are a valued partner in the growth of the Canadian game."

Wendy's Restaurants of Canada opened its first store on September 23, 1975 in Hamilton, Ontario. Wendy's now operates 355 company and franchised stores within Canada. Wendy's parent company, Wendy's International, Inc., operates more than 6,250 Wendy's Old Fashioned Hamburger Restaurants in the United States, Canada and international markets. More information about Wendy's is available at www.wendys.com TSN is Canada's Sports Leader. Setting the Canadian sports broadcasting standard, TSN's flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.* TSN's comprehensive broadcast schedule also includes the NHL, Toronto Maple Leafs and international hockey, the Olympic Games, CFL, NFL, PGA TOUR and all four golf Majors, Season of Champions curling, Formula One, NASCAR, Champ Car and IRL auto racing, Blue Jays baseball, NBA, figure skating and amateur sports action. Majority owned by CTV Inc., TSN is available in eight million households. TSN's programming and news content is also available on-line at TSN.ca. CTV Inc. is a division of Bell Globemedia Inc., which also owns The Globe and Mail.

The Canadian Football League operates in nine leading Canadian cities. Its teams compete annually for the Grey Cup, Canada's oldest professional League championship trophy. The 91st Grey Cup will be played in Regina on November 16, 2003.

Canadian Football League Stories from April 2, 2003

• Lions announce partnership with ADT - B.C. Lions
• Eskimos release Jackie Kellogg - Edmonton Elks
• Riders Re-Sign All-Star - Saskatchewan Roughriders
• Eskimos sign ex NFL rush end - Edmonton Elks
• Lions sign Shadwick Criss - B.C. Lions
• Wendy's Becomes Title Sponsor - CFL

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