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CHL Mississippi RiverKings

Harrah's and RiverKings team up to Benefit DeSoto Animal Rescue Society

March 4, 2008 - Central Hockey League (CHL)
Mississippi RiverKings News Release


Southaven -- Harrah's Entertainment and the RiverKings presented DeSoto Animal Rescue Society a check for $2,000 as part of the Dashers For Donations program on Friday, February 29 at the RiverKings game.

Harrah's Entertainment is the world's largest provider of branded casino entertainment. Harrah's focuses on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technological leadership.

"Harrah's Entertainment is committed to supporting the communities where we operate to help make them more vibrant places to live and work," said Valerie Morris, Regional Vice President, Communications and Community Affairs for Harrah's Entertainment.

"The Dashers For Donations program provided us a great opportunity to benefit two organizations in Northwest Mississippi who are unique in what they provide to the community, and who could easily be overlooked for the great works that they do," Morris explained.

The RiverKings Dashers For Donations program teams RiverKings sponsors, like Harrah's Entertainment, up with area 501(c)3 organizations. A portion of the funds that companies spend with the RiverKings for advertising are donated to a charity of the company's choice.

"Harrah's Entertainment is a great sponsor of ours," Gene Szucs, RiverKings Director of Marketing said. "We are very excited they were the first company to take part in this program. We were also thrilled they choose to donate to DeSoto Animal Rescue, an organization we have partnered with for several years."

Harrah's owns and operates The Grand Casino and Resort, Horseshoe and Sheraton Hotel and Casino in Tunica, Mississippi. For more information on Harrah's Entertainment visit www.harrah's.com. .

For more information on the Dashers For Donations program or partnering with the RiverKings visit www.riverkings.com or call 662.342.1755.

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The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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