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MLS FC Dallas

FC Dallas Announces Partnership with Eleven Sports Media

November 14, 2022 - Major League Soccer (MLS)
FC Dallas News Release


Frisco, Texas - FC Dallas has partnered with the global leader in community-driven sports partnerships, Eleven Sports Media, to launch a ground-breaking platform focused on growing local businesses across North Texas.

Through the new Affiliate Partner Program, FC Dallas will offer small to medium-sized Dallas/Fort Worth-based businesses unprecedented brand exposure during home games at Toyota Stadium across stadium field boards and video boards. Eleven Sports Media will build these high-value partnerships on behalf of FC Dallas.

"Eleven Sports Media are experts in innovative partnership programs," said FC Dallas vice president of Business Development Melissa Jannetta. "We are excited to be working closely with them to launch our Affiliate Partner Program."

Affiliate Partners will also have unparalleled opportunities to market their products and services to hundreds of thousands of potential customers on FC Dallas' official digital and social channels. The partnership will also enable brands to enjoy unique activation opportunities, invitations to exclusive networking events and join an enviable ecosystem of other local businesses to further activate their brands in connection with one of MLS' original franchises.

"Small and medium-sized businesses are integral to the lifeblood of Dallas. This partnership creates a program that deepens our ties with the local community," said Jannetta. "It's more important than ever to engage our local businesses which is a key part of our commercial and community objectives for the 2023 season."

FC Dallas becomes MLS' first Western Conference club to partner with Eleven, and the partnership will allow the local business community across Dallas/Fort Worth to affordably benefit from the significant exposure the Dallas can give them and the hands-on activation and experiential services Eleven provides.

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