IL1 Gwinnett Stripers

Braves hit home run with Hyundai

Published on May 18, 2006 under International League (IL1)
Gwinnett Stripers News Release


In April, Triple-A Baseball announced a first in its storied 120-year history by making Hyundai Motor America its official automotive sponsor. The sponsorship swings into full gear in May. "With an all-time high attendance of 14.1 million fans in 2005, Triple-A Baseball is the fifth most attended professional sport in the United States," said Michelle Cervantez, vice president of marketing for Hyundai Motor America. "Triple-A Baseball fans align perfectly with Hyundai owners - they are fun, family-oriented and appreciate a good value. We are thrilled to position the Hyundai brand with baseball played by tomorrow's big league stars, today."

Hyundai will bring its sponsorship to life via a fully integrated program for The Richmond Braves including:

- Five "Hyundai Home Run Challenge Nights" at The Diamond, which will feature interactive car displays in which fans can check out new Hyundai Sonatas and Tucsons with a chance to win a brand-new Sonata through the night's "Hyundai Home Run Challenge." This will kick off on Thursday May 18th, when if a Richmond Brave player hits a Grand Slam in the 5th Inning, one lucky fan can win the new car. On June 1st (Home Run off the Foul Pole), June 17th (The Richmond Braves' team hits for The Cycle), August 3rd (Back to Back Home Runs) and August 25th (Back to Back to Back Home Runs) the contest will also take place at The Diamond, offering four more chances for Braves' fans to win a brand new car. Hyundai will also conduct ride-and-drives on select dates so fans can get behind the wheel and experience the satisfaction of driving a Hyundai for themselves.

- Title sponsorship of the "Hyundai Legends of Triple-A Baseball" program, marking the first time its "legends" will be nationally recognized in league history. Fans will have the opportunity to vote via text message for R-Braves players John Smoltz, Chipper Jones, Dale Murphy and Phil Niekro to determine if they will have a spot on the all-time best Triple-A roster. And one lucky fan will win a "September Big League Call-Up" that includes a V.I.P. trip to a team's Major League affiliate. Voting will take place May 1 - Sept. 4.

"We're thrilled to have Hyundai as a partner," said Branch Rickey III, president of Triple-A's Pacific Coast League and grandson of the legendary Brooklyn Dodgers' general manager. "It's a company with momentum, just as we're a sport with momentum. And as our fans can attest, Triple-A Baseball offers the best quality entertainment in the country for the best value. It makes Hyundai the perfect match."

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