G League Austin Spurs

Toros Name Peter Lubell Chief Operating Officer

Published on February 4, 2009 under NBA G League (G League)
Austin Spurs News Release


SAN ANTONIO - Spurs Sports & Entertainment announced today that Peter Lubell will join the Austin Toros as the team's chief operating officer, overseeing all of the team's business operations efforts.

"Peter has a wealth of sports marketing and sales management experience that will be an asset to the Austin Toros and Spurs Sports & Entertainment," said Frank Miceli, Senior Vice President of Marketing and Sales for Spurs Sports & Entertainment. "We are extremely pleased to be adding someone of Peter's caliber to our efforts of growing the Toros brand in the Austin market."

Prior to joining SS&E Lubell was the Vice President of Strategic Alliances for Raceway Media. Raceway Media owns and operates a network of niche websites for passionate enthusiast groups focused around online marketplaces and social networking. In his role, Peter developed the national sponsorship sales platform and was responsible for creating the strategic plan for selling the company's sponsorship assets, building and managing the strategic alliances team and designing a customer service model to ensure the maximization of sponsors' return on investment.

Peter also served as the Chicago Chapter Director of the National Sports Marketing Network and currently acts as a national advisor for the organization. NSMN is the trade organization for the sports business industry, dedicated to the advancement of the industry through professional development counseling, networking, and the production of thought-provoking, issue-oriented seminars. The Chicago chapter is the largest in the U.S. and saw record attendance at events during Peter's tenure as Chapter Director.

"SS&E is a world-class organization and I am excited about the opportunity to work with great staffs at the Toros, Spurs and NBA," said Lubell. "The Toros have a strong brand image, a loyal fan base and a solid foundation of corporate partners. By tapping into new technology and expanding our grassroots efforts, we will continue to build long-term relationships with the Austin community and spotlight the NBA stars of tomorrow."

Prior to Raceway Media, Peter served as Senior Vice President, Sales and Marketing, for CFW Creative Sports, a national sports publishing company. While at CFW, he developed and managed the national sales strategy and sold advertising in the Official Game Day Programs and Souvenir Yearbooks for 90% of all the professional and college sports teams in the country.

Peter holds a bachelor's degree from Boston University's College of Communication and an MBA from DePaul University. Born and raised in New York, he now resides in Austin, Texas, with his wife Kimberly.

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