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Kalamazoo Wings

Slappy Heads to the Opening of Smashburger this Saturday

August 11, 2010 - ECHL (ECHL)
Kalamazoo Wings News Release


Kalamazoo, MI- The Kalamazoo Wings, proud member of the ECHL and affiliate of the New York Islanders of the National Hockey League, announce that the KC's Auto Land K-Wings' Freestar Van along with Kalamazoo's favorite mascot, Slappy will visit Smashburger this Saturday, August 14th, as part of the restaurant's "Rock Your City-Smashburger Opening"

The event, which runs from 5-7 p.m., will feature a live performance from the Kalamazoo's Best Homegrown Band winner, which will be announced tonight, Wednesday, August 11th at Smashburger.

Smashburger, a fast-casual "better burger" restaurant will open its first Kalamazoo area location on Wednesday, August 11, 2010. The Denver-based restaurant will open at 4315 West Main St., just East of Drake Road and bringing juicy made-to-order burgers featuring 100-percent Certified Angus Beef, an array of Smashsides and delicious Hé=A4agan Dazs shakes to local residents. This is the first of six Michigan Smashburgers slated to open over the next three years.

Kalamazoo's Smashburger will feature a regional menu created with regional flavors and tastes in mind. The Kalamazoo menu includes:

- Michigan Olive Smashburger with chopped green olives, American cheese, lettuce, tomato and mayo on an egg bun.

- A Cherry BBQ Bacon & Cheese Smashburger or a Smashchicken sandwich that includes Michigan cherry BBQ sauce, applewood smoked bacon, Haystack Onions and cheddar cheese also on an egg bun.

Smashsalad featuring romaine, baby spinach and arugula lettuce topped with strips of crispy or grilled chicken, applewood smoked bacon, diced tomatoes, Haystack Onions, cheddar cheese with buttermilk ranch dressing and Michigan cherry BBQ sauce.

Known for the cooking method used to create the perfect burger, Smashburgers start at $4.29 with a one-fourth, one-third or half-pound ball of 100-percent Certified Angus Beef fresh- not frozen- smashed on a flat grill to sear in superior juicy flavor. To further the "better burger" experience, Smashburgers are served on a toasted artisan bun and topped with a selection of flavorful cheeses, the freshest produce, and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious crispy or grilled Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair their meals with Hé=A4agen-Dazs shakes, Vernors Ginger Ale Floats, and root-beer floats.

Kalamazoo-based SmashVentures, LLC is owned by Terry and Jean Henderson. The Hendersons are accomplished restaurateurs who are committed to providing Kalamazoo's favorite burger. They have owned and operated several successful multi-unit dining concepts in Western Michigan. In addition to Smashburger, the Hendersons currently operate Fire Bowl Café(c) and The Wine Loft in Kalamazoo. Additional Smashburger locations are planned to open in the greater Kalamazoo area, Battle Creek and Lansing.

To invite Slappy and the KC's Auto Land K-Wings' Freestar Van to your next event, contact Allison Krafft, director of game operations and promotions at (269) 349-9772, extension 234.

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