CarL1 Potomac Nationals

KRAFT Singles Teams Up with Minor League Baseball

Published on June 10, 2009 under Carolina League (CarL1)
Potomac Nationals News Release


GLENVIEW, Ill. (June 9, 2009) - KRAFT Singles is teaming up with Minor League Baseball™ to take families out to the ballgame this summer. Through September 1, families can enjoy the "Tuesday Night Tickets" offer at most Minor League Baseball parks nationwide.1 Simply bring a KRAFT Singles package wrapper to the ballpark box office, and buy one ticket, get one free from KRAFT Singles. It's a great way to make a family outing a little more affordable.

KRAFT Singles' partnership with Minor League Baseball is part of the brand's "Smiles Under a Single" campaign. This year-long effort will deliver smiles - in the form of food and entertainment - that can be enjoyed for under a single dollar. In fact, a delicious quarter pound cheeseburger made with KRAFT Singles, hot off the grill, can be made for under a single dollar.

"We believe the good things in life don't have to cost much. And this summer, KRAFT Singles wants to provide families with many reasons to smile," said Clayton Wai-Poi, senior brand manager for KRAFT Singles. "We are excited to help families spend time together without spending a lot of money - whether it's at the ballpark or the family barbeque."

The KRAFT Singles partnership with Minor League Baseball is being supported with television, print and radio advertisements across the country, as well as a new Web site available at www.KraftSingles.com, which offers information on "Tuesday Night Tickets."

For great summer grilling recipes featuring KRAFT Singles that are sure to be a home run with the whole family, visit www.KraftFoods.com.

KRAFT Singles and Minor League Baseball™ Partnership

About KRAFT Singles With its perfect melt and consistently creamy texture, KRAFT Singles2 (www.kraftsingles.com) has been helping Americans make delicious grilled cheese sandwiches since 1947. KRAFT American Singles is an excellent source of calcium and a good source of vitamin D. KRAFT Singles is also available in 2% Milk and Fat-Free varieties. Look for KRAFT Singles in the dairy aisle of leading grocery stores.

About Kraft Foods Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

About Minor League Baseball Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada and the Caribbean that are affiliated with Major League Baseball through their farm systems. The Minor League Baseball Office is located in St. Petersburg, Fla. With 176 teams in the United States, Canada and Mexico, fans are coming out in unprecedented numbers to this one-of-kind experience that can only be found at Minor League Baseball ballparks. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. In 2008, more than 43 million baseball fans went through the turnstiles to see the future stars of the sport hone their skills at Minor League Baseball ballparks. The industry has set an all-time single-season attendance record for five straight seasons. With Minor League Baseball, "It's Fun to be a Fan!" For more information about Minor League Baseball, visit http://www.minorleaguebaseball.com.

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Carolina League Stories from June 10, 2009


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