IL1 Lehigh Valley IronPigs

IronPigs Unveil Logo

March 27, 2007 - International League (IL1)
Lehigh Valley IronPigs News Release


(ALLENTOWN, PA) -- The Lehigh Valley IronPigs unveiled their official club logo in the Grand Parliament Ballroom of the Crowne Plaza in Allentown on Tuesday.

"Today marks the birth of the IronPigs identity," IronPigs General Manger Kurt Landes said. "Our primary logo is part of our continuing effort to embody the spirit and tradition of the Lehigh Valley."

The IronPigs look honors Lehigh Valley's role in producing much of the steel that built America. The primary logo includes a stylized pig head made of iron and the words "IronPigs" riveted together in bold letters. The team's official colors Brick Red (PMS 187), Furnace Blue (PMS 282) and IronPigs Steel (Cool Grey 6 C) are colors of the old Bethlehem Steel mills and at the team's new stadium, Coca-Cola Park. The IronPigs are the first professional sports team to use this color combination.

The club's name was selected after more than 10,000 fans chose "IronPigs" in a month-long name-the-team contest. "IronPigs" is derived from "Pig Iron," the raw iron used to make steel. The iron was called Pig Iron because it ran into a row of molds, said to resemble a litter of pigs.

The IronPigs identity is the work of Plan B Branding, a San Diego-based creative ideas company specializing in storytelling and branding ideas. Partners Jason Klein and Casey White dreamed up fresh looks for the Cincinnati Reds as well as for other Pennsylvania clubs like the Harrisburg Senators and State College Spikes. Plan B will continue to help the team with several themed elements centered around the IronPigs brand story.

"One of the things that makes Plan B such a tremendous partner is their ability to have such a successful impact marketing the team's identity beyond just the official logo," Landes said. "Our fans will appreciate all the creativity that enhances our brand."

The development process began last January, when Klein and White met with fans, staff and community members to learn about the stories, history and personality of the Lehigh Valley. Plan B is currently developing the club's supporting logos, uniforms and mascot, and is providing ideas to enhance the 2008 fan experience at Coca-Cola Park.

"Take one step into the old Bethlehem Steel mills and you instantly know you're at the birthplace of much of America," said Plan B's Jason Klein. "Our goal is to capture this heritage and communicate it through the look and feel of the IronPigs brand."

Fans can purchase the new IronPigs merchandise, including caps and T-shirts, online at www.ironpigsbaseball.com beginning on Thursday, March 29. The IronPigs will unveil the new uniforms for the 2008 season at a later date.

Check out the Lehigh Valley IronPigs Statistics



International League Stories from March 27, 2007


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