MLS Inter Miami CF

Inter Miami CF, Bodega Trivento Argentina Enter Multi-Year Partnership

August 26, 2020 - Major League Soccer (MLS)
Inter Miami CF News Release


Inter Miami CF is pleased to announce it has entered into a multi-year partnership with Bodega Trivento Argentina, a leader amongst the Argentine bodegas and the first official wine sponsor of Major League Soccer (MLS).

Aside from collaborating on events and applicable digital and broadcast moments, Trivento will also feature Inter Miami in its innovative soccer gaming experience and augmented reality app. Fans can download the DrinkAR app and play inside a first of its kind virtual soccer stadium to celebrate their passion for soccer from the comfort of their own home.

"Trivento is excited for the opportunity to further develop our brand within South Florida's Hispanic community and Inter Miami CF's growing fanbase," said Silvina Barros, Marketing Manager at the winery. "This partnership lets us reach consumers alongside brands that are representative for them, with whom they feel an emotional connection."

"For many years Trivento has been associated with and has supported soccer in our community and this shared passion made them a natural partner for Inter Miami," said Paul McDonough, COO and Sporting Director at Inter Miami CF.

Established in 1996 in Mendoza, Trivento has acquired an international reputation for delivering high quality wines from one of the premier wine regions in Argentina.

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