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Ice Dogs Launch Ticketmaster's TicketFast Ticket Technology

October 24, 2002 - ECHL (ECHL)
Long Beach Ice Dogs News Release


Long Beach, Calif. – October 24, 2002 – Ticketmaster, the world's leading ticketing and access company, and the Long Beach Ice Dogs hockey club today announced that tickets for all home games are now available using the ticketFast™ online ticket delivery method. Ice Dogs fans can use this new system to purchase tickets in time for the team's home opener on Sat., Oct. 26, at the Long Beach Arena.

To use this system, patrons can log on to ticketmaster.com, purchase their event tickets and select ticketFast as their method of delivery. After the purchase is confirmed, the consumer's event tickets are delivered immediately via email and can be printed from a standard computer printer. When the consumer arrives at The Long Beach Arena, the unique AccessManager™ barcode system authenticates the ticketFast tickets for entry.

"Consumers around the country are enjoying the convenience of ticketFast online tickets," said Cathy Felling, executive vice president of Ticketmaster's western region. "We're happy to bring the technology to Ice Dogs fans and the Long Beach Arena."

The ticketFast technology requires Adobe Acrobat software, which can be downloaded free of charge at http://www.adobe.com/products/acrobat/readstep.html. Once the barcoded ticket is printed, it is a regular ticket and should be treated as such. Fans must present the entire page so that the unique bar code can be scanned for admission.

"We're excited to bring the latest ticketing technology to Ice Dogs fans," said Paul Solby, Ice Dogs president. "Anything that makes coming to a game easier for fans is a win-win situation. We have seen this technology work successfully at other venues and look forward to implementing it at the arena for the Ice Dogs."

About The Long Beach Ice Dogs

The Long Beach Ice Dogs is the longest running professional organization in the Greater Long Beach area. Established in 1996, the Ice Dogs club is an affiliate of the "AA" level West Coast Hockey League (WCHL). The team plays a 72-game regular season schedule, including 36 home games at the Long Beach Arena. The Ice Dogs will join the East Coast Hockey League for the 2003-04 season.

About Ticketmaster

Ticketmaster, the world's leading ticketing and access company, sold 86.7 million tickets in 2001 valued at more than $3.6 billion, through approximately 3,300 retail Ticket Center outlets; 20 worldwide telephone call centers; and ticketmaster.com. Ticketmaster serves more than 7,000 clients worldwide and acts as the exclusive ticketing service for hundreds of leading arenas, stadiums, performing arts venues, and theaters and is the official ticketing provider and supporter of the Athens 2004 Olympic Games. The Company also operates Match.com, a leading subscription-based online dating site, Citysearch, a leading online local network enabling people to get the most out of their city, and ReserveAmerica, the number one access point for outdoor recreation. Headquartered in Los Angeles, California, Ticketmaster is majority owned by USA Interactive.

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