Drive Names OOBE as Official Apparel Company
July 20, 2010 - South Atlantic League (SAL1)
Greenville Drive News Release
Greenville, SC - The Greenville Drive announced today that OOBE, Inc., one of the country's leading brands of custom-designed uniforms, has signed an agreement to become the Official Apparel Company of the Greenville Drive.
The partnership is considered a major development for both organizations, enhancing the Drive's marketing capabilities and merchandise offerings while providing OOBE with hospitality options and access to the Drive's expanding fan base. Both organizations are located in Greenville's Historic West End and will enjoy the product development and branding opportunities associated with Fluor Field and the more than 400,000 guests and visitors that pass through the ballpark each year.
"Our partnership with OOBE represents the type of mutually dynamic and engaging collaboration the Drive strives to achieve with our corporate partners," said Drive President and co-owner Craig Brown. "Both organizations have so much to contribute to each other's success, and because we're located within a stone's throw of one another, this partnership can genuinely improve the economic vitality of the entire city, particularly the West End."
Effective immediately, OOBE will design and produce Greenville Drive licensed apparel which is sold at the Drive's Team Store, located at the main entrance of Fluor Field, as well as at the in-park kiosks, retail stores in Greenville, and online at www.GreenvilleDrive.com
The custom designed apparel collection from OOBE will include shirts, jackets, caps and accompanying gear. OOBE will also outfit Drive game-day and office staff with premium uniform shirts, and shirts for the in-game activities and special game events at Fluor Field.
OOBE also becomes the naming rights partner of the Speed Pitch Display located on the DriveVision board, the entertainment nucleus at Fluor Field, located above the right-centerfield wall. The OOBE speed pitch sign was unveiled today at a 4pm press conference held at Fluor Field, highlighting OOBE's synergistic commitment to customer service, speed of delivery and overall excellence.
In addition to new revenue potential for OOBE that comes with the Drive's merchandise sales, OOBE also has an opportunity to utilize Fluor Field as a unique hospitality and entertainment venue when customers and prospective clients visit their highly distinctive offices in Greenville.
"OOBE has been part of the downtown community since we moved to Greenville from Pickens County in 2005, so we have an intimate knowledge of what the Drive means to the Upstate and how their unique apparel styles and designs appeal to their fans," said OOBE President, Toby Stansell. "Our design team is already working closely with the management team at the Drive so that our custom apparel program will help grow their brand value."
Stansell added, "For more than one hundred years there has been a long-standing relationship in Greenville and the Upstate between textiles and baseball - from the turn of the 20th century when "Shoeless" Joe Jackson was a young ballplayer at Brandon Mill to the partnership that has been forged here today between OOBE and the Drive. It speaks volumes of how both have had, and will continue to have, a tremendous impact on our community."
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